Edward Unthank

Galvanizer
DISC Type : Id

Founder and CEO at Etumos

Seattle, Washington, United States

Overview

Edward Unthank is the founder and CEO of Etumos, a market-defining marketing technology consulting firm. A recognized thought leader in Marketing Operations (MOPs), he is a 3x Marketo Champion and 6x Marketo Certified Expert. He earned his BA from Seattle University and has a background in statistics and web development.

Outside of work, Edward explores topics in business, technology, and futurism through his writing. He engages in hands-on tech projects, such as upcycling old laptops into AI servers. He previously founded a co-working space for independent professionals in his community of Sequim, WA.

Unique fact: In 2017, he co-founded a local co-working business nicknamed "The Cow" to support the community of remote professionals.

Personality Overview

People-Oriented

Trusting

Pragmatic

If they come to believe in your value proposition, they will be your champion.  They are more likely to accept new and exciting technologies. A combination of speed and relationship gets the best response from them.

Topics They Care About

Marketing Operations
He is a pioneer in the MOPs field, frequently speaking and writing about inventing best practices and turning the discipline into an engineering science.
AI in RevOps
He advocates for an "AI-First Architecture" in Revenue Operations, using AI to contextualize prospect communications and reinvent demand generation.
Go-to-Market Strategy
As a Limited Partner at Stage 2 Capital, he advises early-stage SaaS companies on scaling their business and go-to-market functions.

Media Appearances

Edward has no verified media appearances

Work History

1-2025
Founder and CEO at Etumos
6-2022 - 1-2025
Founder and Chairperson at Etumos
2-2022 - 12-2022
Founder and VP Product at Etumos
3-2023
Limited Partner, Stage 2 Capital Catalyst at Stage 2 Capital
1-2022
Angel Investor at Inflection.io

Education

BA from Seattle University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Seattle, Washington, United States Job Level : Leadership Designation : Founder and CEO at Etumos
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Insights For Selling To Edward

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing how others made similar decisions
  • Talk about some of the cool and impressive features of your product
  • Take a friendly, informal yet confident approach while pitching

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions, but take a friendly and warm approach
  • Don’t make promises that are hard to keep

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edward is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Edward

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Edward move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Edward take some risk or not?

  • If necessary, they will be ready to take risks.

You And Edward

Personality Compatibility


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