Edwin Martinez
Inspirer · DISC type idEdwin Martinez is the third-generation CEO of Onyx Coffee, connecting Guatemalan coffee producers directly with global roasters. His expertise is in direct trade, seed-to-cup consulting, and developing sustainable relationships to ensure quality. He is a certified Q Grader, bringing a formal understanding of coffee quality to his familys deep agricultural roots.
Growing up on his grandfathers coffee farm in Huehuetenango, Guatemala, Edwin developed a profound appreciation for the crop from a young age. This connection to his heritage remains a core part of his identity and business philosophy. In his spare time, he enjoys the simple, grounding task of washing dishes.
His coffee journey began in 1995, not on a farm, but by borrowing money to run an espresso cart in Bellingham, WA, serving coffee he humorously admits was "pretty terrible. "
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They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.
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Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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