Edwin Martinez

Inspirer
DISC Type : id

Founder at Coffee Blossom Honey

Bellingham, Washington, United States

Overview

Edwin Martinez is the third-generation CEO of Onyx Coffee, connecting Guatemalan coffee producers directly with global roasters. His expertise is in direct trade, seed-to-cup consulting, and developing sustainable relationships to ensure quality. He is a certified Q Grader, bringing a formal understanding of coffee quality to his familys deep agricultural roots.

Growing up on his grandfathers coffee farm in Huehuetenango, Guatemala, Edwin developed a profound appreciation for the crop from a young age. This connection to his heritage remains a core part of his identity and business philosophy. In his spare time, he enjoys the simple, grounding task of washing dishes.

His coffee journey began in 1995, not on a farm, but by borrowing money to run an espresso cart in Bellingham, WA, serving coffee he humorously admits was "pretty terrible. "

Personality Overview

Confident & Optimistic

Fast Adopter

Charming & Persuasive

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Direct Trade Coffee
His entire business model at Onyx Coffee is built on creating sustainable, direct relationships between Guatemalan coffee producers and quality-driven roasters worldwide.
Guatemalan Roots
As a third-generation coffee producer from Huehuetenango, Guatemala, he is deeply connected to his family's farm, Finca Vista Hermosa, and the local community.
Producer Sustainability
He actively works to create models where farmers who produce high-quality coffee can be rewarded financially, ensuring a viable future for them and their families.

Media Appearances

The Sweet, Sustainable Buzz Of Coffee Blossom Honey. Featured in Sprudge

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Coffee Blossom Honey & Onyx Coffee. Featured in Ratio Coffee

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Work History

7-2015
Founder at Coffee Blossom Honey
2008 - 6-2016
CEO at Roustabout formerly HARIO USA
4-2007
CEO at Onyx Coffee | Green Coffee Importers
1995
member at Specialty Coffee Association of America
1957
Owner at Finca Vista Hermosa

Education

Education details unavailable from Biola University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Bellingham, Washington, United States Job Level : Leadership Designation : Founder at Coffee Blossom Honey
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Insights For Selling To Edwin

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edwin is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Edwin

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Edwin move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Edwin take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Edwin

Personality Compatibility


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