Hank Murphy

Enthusiast
DISC Type : i

Co-Founder & CEO at Bad Hambres

Phoenix, Arizona, United States

Overview

Hank Murphy is the Co-Founder and CEO of Bad Hambres, a frozen burrito company he started with his wife, Sam. He pivoted from a corporate career at Walmart, where he was the Director of Energy Transformation, and Amazon, to pursue his decade-long passion for perfecting bean and cheese burritos.

Originally from Phoenix, Hanks love for burritos began in his childhood. His idea for the business sparked during a kayaking trip in Alaska. He is described as having an obsessive, scientific mentality when it comes to perfecting his cooking process, testing every possible variable to create the best product.

Interesting fact: Hank left his corporate job, where he analyzed the conversion of Walmarts vehicle fleet to zero-emissions, to launch his bootstrapped, direct-to-consumer frozen burrito brand.

Personality Overview

Amiable & Agreeable

Story Driven

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Bootstrapped CPG
He left a corporate career to found Bad Hambres with his wife, growing it from their home kitchen to a commercial operation with zero outside funding.
Food Perfection
Described as obsessive about his product, he spent a decade experimenting with every variable in the cooking process to create the perfect bean and cheese burrito.
Energy Transformation
Previously worked as Director of Energy Transformation at Walmart, responsible for the technical analysis and strategy for converting vehicle fleets to zero-emission.

Media Appearances

Hank has no verified media appearances

Work History

8-2024
Co-Founder & CEO at Bad Hambres
1-2023 - 8-2024
Director, Energy Transformation at Walmart
4-2022 - 1-2023
Technical Advisor at Walmart
3-2021 - 5-2022
Data Engineer at Walmart
4-2017 - 11-2018
Senior Manager at Amazon

Education

2008 - 2012
Bachelor of Science (BS) from W. P. Carey School of Business – Arizona State University
2008 - 2012
Education details unavailable from Barrett Honors College

More Information

Social Presence :

Prographics :

Exp : 10 Location : Phoenix, Arizona, United States Job Level : Leadership Designation : Co-Founder & CEO at Bad Hambres
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Insights For Selling To Hank

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hank is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Hank

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Hank move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Hank take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Hank

Personality Compatibility


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