Eileen Jürgensen

Questioner
DISC Type : c

Head of Marketing, Communications & ESG at HWP Handwerkspartner GmbH

Greater Hamburg Area, Germany

Overview

With over nine years of expertise in marketing and brand management, Eileen Jürgensen leads Marketing, Communications & ESG at HWP Handwerkspartner. She specializes in crafting data-driven strategies and impactful campaigns to drive growth and innovation. She holds a Masters Degree in Communication and Media Studies from City, University of London.

Her role uniquely combines marketing and communications with direct responsibility for Environmental, Social, and Governance (ESG) initiatives, highlighting a focus on purpose-driven brand impact.

Personality Overview

Value Seeker

Systematic

Not Easily Convinced

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

ESG & Impact
Her current title includes ESG, and her professional headline emphasizes driving impact, showing a clear focus on corporate social and environmental responsibility.
Strategic Storytelling
She explicitly states her role involves "Driving Growth, Innovation and Impact through Strategic Storytelling, " positioning it as a core part of her professional strategy.
Brand Building
Her experience is centered around helping brands thrive in competitive markets by establishing and maintaining strong, lasting brand identities from the ground up.

Media Appearances

Eileen has no verified media appearances

Work History

1-2026
Head of Marketing, Communications & ESG at HWP Handwerkspartner GmbH
4-2025 - 1-2026
Head of Marketing & Communications at HWP Handwerkspartner GmbH
5-2024 - 4-2025
Group Director Marketing & Communication at ADLER Smart Solutions
3-2023 - 4-2024
Head of Marketing at ADLER Smart Solutions
8-2022 - 2-2023
Senior Marketing & PR Managerin at Forest Garden Labs GmbH

Education

2015 - 1-2017
Master’s Degree from City St George’s, University of London
2012 - 2015
Bachelor’s Degree from Leuphana University of Lüneburg

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Hamburg Area, Germany Job Level : N/A Designation : Head of Marketing, Communications & ESG at HWP Handwerkspartner GmbH
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Insights For Selling To Eileen

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eileen is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Eileen

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Eileen move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Eileen take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Eileen

Personality Compatibility


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