Eimear Broderick

Energizer
DISC Type : I

Director, EMEA Startups at Vercel

Greater Sydney Area, Australia

Overview

Eimear is the GTM Leader for EMEA Startups at Vercel, with a proven track record leading sales teams, including for Stripe Billing in the Asia-Pacific region. A University College Dublin graduate, she is described as an impactful team player with exceptional communication skills, focused on building strategic partnerships and exceeding targets.

She was a finalist in the prestigious PWC and AISEC National Leadership Competition, competing against top students from across Ireland.

Personality Overview

Enthusiastic

Relationship Oriented

Believer

They are friendly, approachable and love to make new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Startup Growth
Her current role as GTM Leader for EMEA Startups at Vercel is dedicated to helping new companies in the region scale and succeed.
Revenue Automation
In previous roles and posts, she has emphasized the need for modern billing systems to drive efficiency and unlock growth for scaling businesses.
Go-to-Market Strategy
Her entire career, from Meltwater to Stripe and now Vercel, has centered on building and leading sales divisions to bring products to new markets.

Media Appearances

Eimear has no verified media appearances

Work History

3-2026 - 3-2026
Director, EMEA Startups at Vercel
4-2024 - 3-2026
Head of Sales, Stripe Billing - Asia Pacific & Japan (APJ) at Stripe
4-2021 - 4-2024
Account Executive, Stripe Billing at Stripe
12-2019 - 5-2021
Regional Sales Lead at Meltwater
5-2018 - 12-2019
Manager of Account Managers and (interim) Sales at Stackla

Education

2008 - 2013
Bachelor from University College Dublin

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Sydney Area, Australia Job Level : N/A Designation : Director, EMEA Startups at Vercel
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Insights For Selling To Eimear

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Share some stories about how you you have helped people in similar positions succeed
  • Do some small talk, ask them how things are going on their side

DONT's

  • Avoid cutting into their flow
  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eimear is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Eimear

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Eimear move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Eimear take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Eimear

Personality Compatibility


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