Elaine Erskine

Pioneer
DISC Type : sid

Strategic Customer Research and Engagement Manager at NWG (Northumbrian Water Group)

Durham, England, United Kingdom

Overview

Elaine is a creative and strategic manager at Northumbrian Water Group (NWG), where she has extensive experience in the water industry. Specializing in customer research and engagement, she leverages robust customer insight to shape business plans and strategies. She holds a Post Graduate Diploma in Management Studies from Northumbria University.

Elaine is a key figure in driving customer participation and co-creation. She actively leads and promotes collaborative sprints at NWGs annual Innovation Festival, directly involving customers in developing the companys future.

She has presented at national conferences on transforming customers from passive service receivers into active participants in business strategy.

Personality Overview

Driven But Considerate

Friendly But Fast

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Customer Collaboration
Her recent focus is on involving customers directly in shaping company plans, highlighted by her active promotion of NWG's Innovation Festival.
Customer-Centric Strategy
Her core responsibility is developing and delivering NWG's strategy for customer research, engagement, and participation to inform business plans.
Corporate Innovation
She is a vocal advocate for NWG's Innovation Festival, an event designed to co-create innovative solutions for industry-wide challenges.

Media Appearances

Elaine has no verified media appearances

Work History

3-2016
Strategic Customer Research and Engagement Manager at NWG (Northumbrian Water Group)
3-2016
Technical Strategy Manager at NWG (Northumbrian Water Group)
Performance Improvement Project Manager at NWG (Northumbrian Water Group)

Education

Post Graduate Diploma in Management Studies from Northumbria University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Durham, England, United Kingdom Job Level : Middle Designation : Strategic Customer Research and Engagement Manager at NWG (Northumbrian Water Group)
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Insights For Selling To Elaine

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elaine is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Elaine

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Elaine move?

  • They are generally fast movers and can take quick decisions
  • Can Elaine take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Elaine

Personality Compatibility


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