Elaine is a creative and strategic manager at Northumbrian Water Group (NWG), where she has extensive experience in the water industry. Specializing in customer research and engagement, she leverages robust customer insight to shape business plans and strategies. She holds a Post Graduate Diploma in Management Studies from Northumbria University.
Elaine is a key figure in driving customer participation and co-creation. She actively leads and promotes collaborative sprints at NWGs annual Innovation Festival, directly involving customers in developing the companys future.
She has presented at national conferences on transforming customers from passive service receivers into active participants in business strategy.
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