Elena Barani

Critic
DISC Type : C

VP Americas - Industrial Solutions at Baker Hughes

Houston, Texas, United States

Overview

Elena Barani is the VP of Americas for Industrial Solutions at Baker Hughes, where she leads a team of over 70 and manages a $300M region. She focuses on enhancing asset value and production for clients in the Oil & Gas, Power, and Industrial sectors using advanced hardware, software, and services.

Her publication, "Learning with LEGO, " suggests a unique approach to education and knowledge sharing.

Personality Overview

ROI Driven

Precise

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They choose to analyze logically and value facts to emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Asset Performance
Her role and posts focus on helping customers maximize the value they get from their assets, specifically mentioning asset performance management (APM) and solutions like Cordant.
Industrial Digitalization
Frequently discusses leveraging advanced digital tools, including AI and machine health solutions, to drive smarter asset strategies and optimize industrial operations for customers.
Energy Transition
Reflects on key industry challenges like the "Energy Trilemma" from events like CERAweek, showing an interest in the future of energy and emissions reduction.

Media Appearances

Elena has no verified media appearances

Work History

10-2023
VP Americas - Industrial Solutions at Baker Hughes
4-2022 - 10-2023
VP - North America Regional Sales Leader - Bently Nevada at Baker Hughes
10-2021 - 4-2022
Global Digital Commmercial Operations Leader - Bently Nevada at Baker Hughes
9-2020 - 10-2021
Global Sales Operations & Commercial Excellence Leader - Bently Nevada at Baker Hughes
8-2018 - 9-2020
Senior Staff Commercial Manager at GE Digital

Education

Business English Certification from Rennert School, New York City
2010 - 2011
Internship at the Institute of Automatic Control Engineering from Technical University of Munich

More Information

Social Presence :

Prographics :

Exp : 14 Location : Houston, Texas, United States Job Level : Senior Designation : VP Americas - Industrial Solutions at Baker Hughes
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Insights For Selling To Elena

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elena is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Elena

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Elena move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Elena take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Elena

Personality Compatibility


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