Elena Kapp

Questioner
DISC Type : c

Local Marketing Program Manager at REI

Washington DC-Baltimore Area, United States

Overview

Elena has no verified overview

Personality Overview

Value Seeker

Not Easily Convinced

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to do thorough analysis of any situation.

Topics They Care About

Elena has no verified topics they care about

Media Appearances

Elena has no verified media appearances

Work History

9-2022
Local Marketing Program Manager at REI
2-2022 - 9-2022
Senior Brand Marketing Associate at NACD (National Association of Corporate Directors)
2-2020 - 2-2022
Brand Marketing Associate at NACD (National Association of Corporate Directors)
7-2019 - 2-2020
Board Development Associate at NACD (National Association of Corporate Directors)
5-2018 - 7-2019
Board Development Coordinator at NACD (National Association of Corporate Directors)

Education

2012 - 2016
Bachelor’s Degree from Indiana University of Pennsylvania
2015 - 2015
Study Abroad from Universidad Pablo de Olavide

More Information

Social Presence :

Prographics :

Exp : 12 Location : Washington DC-Baltimore Area, United States Job Level : Middle Designation : Local Marketing Program Manager at REI

Interested in

Health & Outdoor

Exploring

Lifestyle

Supporting local, sustainable food initiatives

URL has been copied!

Insights For Selling To Elena

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elena is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Elena

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Elena move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Elena take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Elena

Personality Compatibility


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