Eli Afifi

Observer
DISC Type : ci

Marketing Specialist at Darmankade

Melbourne, Victoria, Australia

Overview

Mozhde is a Senior Marketing Manager at Darmankade and a Ph. D. candidate in Marketing at Deakin University, blending industry leadership with academic rigor. She specializes in data-driven strategies, digital marketing, and business intelligence, holding certifications in Google Analytics and a Masters degree from the University of Tehran.

As a lifelong learner, Mozhde is passionate about staying current with market trends and data science. She frequently shares insights on data analysis best practices and fosters team success by focusing on root causes for employee motivation and well-being, demonstrating a people-first leadership style.

She recently presented her Ph. D. research on how incentives influence online reviewer behavior at the ANZMAC Doctoral Colloquium.

Personality Overview

Value Driven

Curious

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Online Consumer Behavior
Her Ph. D. research focuses on how incentives influence online reviewer behavior, a topic she presented at a recent academic colloquium.
Data-driven Marketing
Holds Google Analytics certifications and publicly discusses the importance of avoiding confirmation bias and other common pitfalls in data analysis.
Marketing Team Leadership
Expresses pride in leading her marketing team and shares thoughts on the importance of understanding root causes for employee well-being and motivation.

Media Appearances

Eli has no verified media appearances

Work History

2-2024 - 12-2025
Marketing Specialist at Darmankade
3-2022 - 2-2024
Senior Marketing Manager at Darmankade
3-2021 - 3-2022
Marketing Manager at Electropeyk
12-2020 - 12-2021
Marketing Specialist at Emad Ara
12-2019 - 12-2020
Marketing Specialist at Emad Ara

Education

Doctor of Philosophy - PhD from Deakin University
2017 - 2019
Master's degree from University of Tehran

More Information

Social Presence :

Prographics :

Exp : 7 Location : Melbourne, Victoria, Australia Job Level : N/A Designation : Marketing Specialist at Darmankade
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Insights For Selling To Eli

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Build rapport, it will come handy to handle hard questions later
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eli is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Eli

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Eli move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Eli take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Eli

Personality Compatibility


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