Eli Afifi in

Eli Afifi

Observer · DISC type ci
Marketing Specialist at Darmankade
📍 Melbourne, Victoria, Australia

Mozhde is a Senior Marketing Manager at Darmankade and a Ph. D. candidate in Marketing at Deakin University, blending industry leadership with academic rigor. She specializes in data-driven strategies, digital marketing, and business intelligence, holding certifications in Google Analytics and a Masters degree from the University of Tehran.

As a lifelong learner, Mozhde is passionate about staying current with market trends and data science. She frequently shares insights on data analysis best practices and fosters team success by focusing on root causes for employee motivation and well-being, demonstrating a people-first leadership style.

She recently presented her Ph. D. research on how incentives influence online reviewer behavior at the ANZMAC Doctoral Colloquium.

Read the full overview →
Experience
7 Years
Current Role
Marketing Specialist
Location
Melbourne, Victoria, Australia
Personality Overview

How Eli shows up

Value Driven
Curious
Assertive

They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Priorities

Topics Eli cares about

Online Consumer Behavior
Her Ph. D. research focuses on how incentives influence online reviewer behavior, a topic she presented at a recent academic colloquium.
Data-driven Marketing
Holds Google Analytics certifications and publicly discusses the importance of avoiding confirmation bias and other common pitfalls in data analysis.
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Career

Work history

2-2024 - 12-2025
Marketing Specialist
Darmankade
3-2022 - 2-2024
Senior Marketing Manager
Darmankade
3-2021 - 3-2022
Marketing Manager
Electropeyk
12-2020 - 12-2021
Marketing Specialist
Emad Ara
12-2019 - 12-2020
Marketing Specialist
Emad Ara
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Doctor of Philosophy - PhD
Deakin University
2017 - 2019
Master's degree
University of Tehran
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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