Eliana A.

Critic
DISC Type : C

Director de operaciones at Tuya S.A

Colombia

Overview

Eliana A. is the Director of Operations at Tuya S. A. , a finance and operations expert with an EMBA from Universidad Complutense de Madrid. She specializes in designing and executing business strategies for profitable growth, focusing on operational excellence, innovation, and delivering an extraordinary customer experience.

She has a history of internal advancement, having previously served as the Head of Operations at Tuya before her promotion to Director.

Personality Overview

Precise

Negotiator

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Operational Excellence
Her role is centered on ensuring the company's operations function with quality, innovation, and agility through continuous process improvement and transformation.
Customer Experience
She focuses on creating an extraordinary experience for internal and external clients, making it a cornerstone of her operational strategy.
Financial Services Strategy
Her background as a Public Accountant and Finance Specialist, with experience in credit product management, informs her strategic approach to financial operations.

Media Appearances

Eliana has no verified media appearances

Work History

12-2016
Director de operaciones at Tuya S.A
11-2015 - 12-2016
Gerente de Producto, Tarjeta de Credito at BanRegio
1-2008 - 10-2015
Jefe de Operaciones at Tuya S.A.
1-2007 - 1-2008
Coordinadora de Operaciones at SUFI S.A filial de Bancolombia
1-2003 - 2-2007
Analista de Planeación Financiera at SUFINANCIAMIENTO S.A

Education

2013 - 2014
Master of Business Administration (EMBA) from Universidad Complutense de Madrid
2004 - 2005
Especialista en finanzas con enfasis en proyectos from Universidad de Antioquia

More Information

Social Presence :

Prographics :

Exp : 22 Location : Colombia Job Level : Mid-senior Designation : Director de operaciones at Tuya S.A
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Insights For Selling To Eliana

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eliana is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Eliana

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Eliana move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Eliana take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Eliana

Personality Compatibility


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