Eliana Martins

Questioner
DISC Type : c

Diretora Regional de Operações - Educon at Afya

São Paulo, São Paulo, Brazil

Overview

Eliana Martins is an accomplished Regional Director at Afyas Educon, with extensive experience in educational operations and strategic project management using PMBOK concepts. People who have worked with her describe her as an innovative, assertive, and engaging leader. She holds an MBA in Strategic Project Management from FGV.

Eliana is deeply committed to social causes within her professional sphere. She is passionate about leveraging her organizations resources to support underserved communities and actively champions workplace diversity and inclusion, taking great pride in Afyas social responsibility initiatives.

Unique fact: Eliana serves as the Ambassador for Afyas program focused on the hiring, retention, and training of People with Disabilities.

Personality Overview

Not Easily Convinced

Systematic

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Educational Operations
Manages all facets of educational operations, from real estate and contract management to the architectural layout of classrooms and studios, focusing on quality and cost reduction.
Strategic Expansion
Leads operational growth into new markets, recently taking charge of continuing education operations in São Paulo, Ribeirão Preto, João Pessoa, and other key cities.
Disability Inclusion
Actively promotes and leads diversity efforts as an Ambassador for "Empodera Afya, " a program for the hiring, retention, and training of people with disabilities.

Media Appearances

Eliana has no verified media appearances

Work History

6-2025
Diretora Regional de Operações - Educon at Afya
6-2022
Diretora de unidade at IPEMED Afya
8-2018 - 7-2021
Pró-reitor at Centro Universitário Ruy Barbosa
1-2018 - 7-2021
Pró-reitor at Centro Universitário Ruy Barbosa
1-2015 - 1-2018
Gerente geral de operações at DeVry Educacional do Brasil

Education

2014 - 2015
MBA Gestão Estratégica e Econômica de Projetos from FGV - Fundação Getulio Vargas
2011 - 2012
MBA from Faculdade de Direito Damásio de Jesus

More Information

Social Presence :

Prographics :

Exp : 26 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Diretora Regional de Operações - Educon at Afya
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Insights For Selling To Eliana

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eliana is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Eliana

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Eliana move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Eliana take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Eliana

Personality Compatibility


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