Elina Raeder

Enigma
DISC Type : cdi

Nordic Industry Marketing Manager | EMEIA Sector Marketing Manager at EY

Greater Stockholm Metropolitan Area, Sweden

Overview

Elina is a seasoned marketing manager at EY, focusing on the Industrials and Energy sectors across the Nordic and EMEIA regions. With an extensive background in the Telecom industry and an education in marketing from Berghs School of Communication, she specializes in both internal and external engagement marketing.

Outside of her marketing career, Elina is a passionate group fitness enthusiast. Based in Stockholm, her personal life includes caring for two cats and a pony, showcasing a strong connection to animals and an active lifestyle away from the office.

Unique fact: Elina is a pony owner, balancing her corporate marketing role with equestrian life.

Personality Overview

Fast Follower

Challenger

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Engagement Marketing
Her core focus at EY is driving engagement for both internal teams and external client groups, a passion she has carried throughout her career.
Digital Trust
She has publicly reflected on the shift from data acquisition to building digital trust with customers over the last decade, indicating it's a key professional interest.
Women in Leadership
On International Women's Day, she highlighted the importance of increasing the percentage of women in board member positions across the Nordics.

Media Appearances

Elina has no verified media appearances

Work History

11-2024
Nordic Industry Marketing Manager | EMEIA Sector Marketing Manager at EY
2-2024 - 12-2024
Nordic Industry Marketing Manager | Nordic ABM Lead at EY
11-2022 - 2-2024
Nordic ABM Lead | Engagement Lead at EY
5-2022 - 11-2022
Nordic Engagement Lead at EY
11-2021 - 5-2022
Nordic Sector Marketing Manager at EY

Education

2014 - 2014
Marknadsföring from Berghs School of Communication
2001 - 2004
Ekonomi och juridik from Östra Reals Gymnasium

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : Middle Designation : Nordic Industry Marketing Manager | EMEIA Sector Marketing Manager at EY
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Insights For Selling To Elina

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elina is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Elina

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Elina move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Elina take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Elina

Personality Compatibility


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