Elisa Viali

Initiator
DISC Type : Di

Director, North America & EMEA Field Operations at Medidata Solutions

London, England, United Kingdom

Overview

Elisa is a highly motivated Marketing and Revenue Operations and Automation leader with over a decade of experience in technology, education, and publishing industries. She has held multiple leadership roles, including Director of North America & EMEA Field Operations at Medidata Solutions, and is an Eloqua Master.

Elisa is passionate about creating global, multi-channel campaigns. She co-authored an eBook titled "To Understand Social Media" and is fluent in Portuguese and English.

People often call her an absolute guru, bright, hard-working, and intelligent.

Personality Overview

Risk-Accepting

Confident

Friendly Challenger

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Marketing Automation
Elisa is an Eloqua Master and has led marketing operations functions, implementing advanced systems and process improvements.
Global Marketing
Her experience includes leading international marketing operations and creating global, multi-channel campaigns.
Revenue Operations
As a Marketing and Revenue Operations leader, she focuses on optimizing processes to generate results and insights.

Media Appearances

Elisa has no verified media appearances

Work History

4-2022
Director, North America & EMEA Field Operations at Medidata Solutions
1-2019 - 3-2022
Director, Marketing Operations EMEA at Medidata Solutions
4-2018 - 12-2018
Director, Global Marketing Operations and Programs at Blackboard
8-2017 - 4-2018
Senior Manager, Global Marketing Operations and Programs at Blackboard
2-2015 - 8-2017
Senior Manager, International Marketing Operations at Blackboard

Education

2010 - 2011
Specialist in Digital Journalism from Pontifícia Universidade Católica do Rio Grande do Sul
2010 - 2011
Master of Business Administration (M.B.A.) from Unisinos

More Information

Social Presence :

Prographics :

Exp : 18 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director, North America & EMEA Field Operations at Medidata Solutions
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Insights For Selling To Elisa

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elisa is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Elisa

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Elisa move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Elisa take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Elisa

Personality Compatibility


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