Elizabeth Lafontaine in

Elizabeth Lafontaine

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Director of Research at Placer.ai
📍 Los Angeles, California, United States

Elizabeth is the Director of Research at Placer. ai, where she translates complex data into actionable retail strategies and consumer insights. A graduate of Syracuse Universitys Whitman School of Management, she is a frequent speaker and recognized thought leader in the industry. People who have worked with her describe her as a "captivating speaker" and an "exceptional teammate".

Outside of her analytical work, Elizabeth has a strong interest in the immersive experiences created by The Walt Disney Company and its theme parks. An interview titled "From Data to Dachshunds" also suggests she has a fondness for the dog breed.

She holds a Business Insights Certification that places her skills in the top 5% of the retail industry.

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Experience
11 Years
Current Role
Director of Research
Job Level
Mid-senior
Location
Los Angeles, California, United States
Personality Overview

How Elizabeth shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Elizabeth cares about

Consumer Behavior
Her analysis frequently covers shifts in consumer spending, the rise of "small indulgences, " and the growing bifurcation between value-seeking and premium shoppers.
Retail Strategy
She provides data-driven insights on how retailers can win, analyzing trends like brand collaborations, product scarcity, and the importance of brand authenticity.
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Career

Work history

4-2024
Director of Research
Placer.ai
7-2022 - 11-2023
Chief Retail Analyst
EnsembleIQ
7-2021 - 7-2022
Director, Industry Analyst, Juvenile/Toys/Entertainment
The NPD Group
7-2019 - 7-2021
Director, Thought Leadership
The NPD Group
4-2017 - 6-2019
Manager, Industry Analyst
The NPD Group
In the press

Media appearances

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Education
2010 - 2014
Bachelor of Science (BS)- Martin J Whitman School of Management
Syracuse University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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