Elizabeth Lafontaine

Go-getter
DISC Type : d

Director of Research at Placer.ai

Los Angeles, California, United States

Overview

Elizabeth is the Director of Research at Placer. ai, where she translates complex data into actionable retail strategies and consumer insights. A graduate of Syracuse Universitys Whitman School of Management, she is a frequent speaker and recognized thought leader in the industry. People who have worked with her describe her as a "captivating speaker" and an "exceptional teammate".

Outside of her analytical work, Elizabeth has a strong interest in the immersive experiences created by The Walt Disney Company and its theme parks. An interview titled "From Data to Dachshunds" also suggests she has a fondness for the dog breed.

She holds a Business Insights Certification that places her skills in the top 5% of the retail industry.

Personality Overview

Self-Confident

Decisive

Fast-Paced

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Consumer Behavior
Her analysis frequently covers shifts in consumer spending, the rise of "small indulgences, " and the growing bifurcation between value-seeking and premium shoppers.
Retail Strategy
She provides data-driven insights on how retailers can win, analyzing trends like brand collaborations, product scarcity, and the importance of brand authenticity.
Secondhand Market
Follows the boom in thrifting, viewing it as a "treasure hunt" driven by consumers' desires for both value and uniqueness in their purchases.

Media Appearances

Elizabeth has no verified media appearances

Work History

4-2024
Director of Research at Placer.ai
7-2022 - 11-2023
Chief Retail Analyst at EnsembleIQ
7-2021 - 7-2022
Director, Industry Analyst, Juvenile/Toys/Entertainment at The NPD Group
7-2019 - 7-2021
Director, Thought Leadership at The NPD Group
4-2017 - 6-2019
Manager, Industry Analyst at The NPD Group

Education

2010 - 2014
Bachelor of Science (BS)- Martin J Whitman School of Management from Syracuse University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Los Angeles, California, United States Job Level : Mid-senior Designation : Director of Research at Placer.ai
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Insights For Selling To Elizabeth

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elizabeth is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Elizabeth

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Elizabeth move?

  • Their decision making speed is somewhere in the middle.
  • Can Elizabeth take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Elizabeth

Personality Compatibility


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