Elizabeth (Lisa) Herceg, IPC, AHWD

Go-getter
DISC Type : d

Director, Business Insights at National Association of REALTORS®

Chicago, Illinois, United States

Overview

Lisa is the Director of Business Insights at the National Association of REALTORS®, where she leads a team handling over 120 research projects annually. A Case Western Reserve University graduate, colleagues describe her as "dedicated" and "meticulous, " skilled at turning complex data into actionable strategy for stakeholders.

Lisa is deeply committed to her professional community, actively promoting industry events and encouraging networking among market research peers. She is a champion for diversity and inclusion within her field, focusing on bringing more visibility to underrepresented groups through data and analysis.

She recently authored a groundbreaking analysis of four years of LGBTQ+ home buyer and seller data, publishing it on the associations blog.

Personality Overview

Direct & Candid

Decisive

Self-Confident

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

DEI in Research
Authored a detailed analysis on LGBTQ+ home buyers and was nominated as a WiRE MRX Diversity Champion for her work to increase inclusion in market research.
Strategic Insights
Her team's research supports decisions for programs and services valued at $350 million, translating complex findings into clear, actionable strategy for leadership.
AI in Business
Shows a keen interest in emerging technology, recently highlighting a panel discussion on the practical applications of AI in business.

Media Appearances

Lisa Herceg - National Association of REALTORS®. Featured in National Association of REALTORS® (nar.realtor)

See Now

Work History

1-2019
Director, Business Insights at National Association of REALTORS®
3-2014 - 1-2019
Director of Marketing Research at National Association of REALTORS®
7-2008 - 3-2014
Manager, Marketing Research at National Association of REALTORS®
7-2005 - 7-2008
Marketing Research Analyst at National Association of REALTORS®
6-2002 - 7-2005
Associate Analyst at Abt Associates

Education

2008 - 2009
Certification from University of Georgia Marketing Research Certification
1990 - 1994
B.A. from Case Western Reserve University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Chicago, Illinois, United States Job Level : Mid-senior Designation : Director, Business Insights at National Association of REALTORS®
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Insights For Selling To Elizabeth (Lisa)

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elizabeth (Lisa) is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Elizabeth (Lisa)

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Elizabeth (Lisa) move?

  • Their decision making speed is somewhere in the middle.
  • Can Elizabeth (Lisa) take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Elizabeth (Lisa)

Personality Compatibility


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