Elizabeth (Lisa) Herceg, IPC, AHWD
Login to view DISC.Lisa is the Director of Business Insights at the National Association of REALTORS®, where she leads a team handling over 120 research projects annually. A Case Western Reserve University graduate, colleagues describe her as "dedicated" and "meticulous, " skilled at turning complex data into actionable strategy for stakeholders.
Lisa is deeply committed to her professional community, actively promoting industry events and encouraging networking among market research peers. She is a champion for diversity and inclusion within her field, focusing on bringing more visibility to underrepresented groups through data and analysis.
She recently authored a groundbreaking analysis of four years of LGBTQ+ home buyer and seller data, publishing it on the associations blog.
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