Keith Frymark in

Keith Frymark

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VP & General Manager, Health & Wellness at Stord
📍 Evanston, Illinois, United States

Keith is a senior operations executive who helps founders scale businesses by building robust supply chains and data-driven operating models. A graduate of Saint Louis University, he has over 15 years of experience in CPG and DTC, currently serving as VP & General Manager at Stord. People often describe him as a smart, professional, and motivated negotiator.

Fueled by a passion for his work in supply chain and logistics, Keith has a strong interest in global business, which was sparked by his time studying and working in China. He is dedicated to knowledge-sharing within his field, demonstrated by his co-founding of an operator community and his frequent participation in industry podcasts.

An interesting fact: His passion for global business led him to move to China after college without a concrete plan, where he learned Mandarin and got his start distributing global food brands across the mainland.

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Experience
14 Years
Current Role
VP & General Manager, Health & Wellness
Job Level
Senior
Location
Evanston, Illinois, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Keith cares about

Supply Chain Optimization
His entire career is focused on building and scaling supply chains for CPG and DTC brands, from pre-revenue startups to large organizations.
Startup Operations
Co-founded StartOps, a community for operations leaders at ecommerce startups, and frequently advises founders on scaling their businesses.
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Career

Work history

3-2026
VP & General Manager, Health & Wellness
Stord
1-2025
Advisor
Light Labs
10-2024
Advisor
Parabola
9-2024
Advisor
Mandrel
6-2024 - 2-2026
Senior Vice President, Global Supply Chain
Seed Health
In the press

Media appearances

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Education
Bachelor’s Degree
Saint Louis University
Beijing
The Beijing Center for Chinese Studies
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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