Keith Frymark

Go-getter
DISC Type : d

VP & General Manager, Health & Wellness at Stord

Evanston, Illinois, United States

Overview

Keith is a senior operations executive who helps founders scale businesses by building robust supply chains and data-driven operating models. A graduate of Saint Louis University, he has over 15 years of experience in CPG and DTC, currently serving as VP & General Manager at Stord. People often describe him as a smart, professional, and motivated negotiator.

Fueled by a passion for his work in supply chain and logistics, Keith has a strong interest in global business, which was sparked by his time studying and working in China. He is dedicated to knowledge-sharing within his field, demonstrated by his co-founding of an operator community and his frequent participation in industry podcasts.

An interesting fact: His passion for global business led him to move to China after college without a concrete plan, where he learned Mandarin and got his start distributing global food brands across the mainland.

Personality Overview

Direct & Candid

Vision Oriented

Decisive

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Supply Chain Optimization
His entire career is focused on building and scaling supply chains for CPG and DTC brands, from pre-revenue startups to large organizations.
Startup Operations
Co-founded StartOps, a community for operations leaders at ecommerce startups, and frequently advises founders on scaling their businesses.
AI in Logistics
Expressed excitement about Stord's new AI capabilities, believing they will transform how operations teams engage with supply chain data.

Media Appearances

Keith has no verified media appearances

Work History

3-2026
VP & General Manager, Health & Wellness at Stord
1-2025
Advisor at Light Labs
10-2024
Advisor at Parabola
9-2024
Advisor at Mandrel
6-2024 - 2-2026
Senior Vice President, Global Supply Chain at Seed Health

Education

Bachelor’s Degree from Saint Louis University
Beijing from The Beijing Center for Chinese Studies

More Information

Social Presence :

Prographics :

Exp : 14 Location : Evanston, Illinois, United States Job Level : Senior Designation : VP & General Manager, Health & Wellness at Stord
URL has been copied!

Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Keith

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Keith take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Keith

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.