Elizaveta Iosipian

Evaluator
DISC Type : SDC

Head of E-commerce at Nichebox

London, England, United Kingdom

Overview

Elizaveta Iosipian is the Head of E-commerce at Nichebox, managing the global online business and digital marketing for its brand portfolio. With extensive experience at Estée Lauder and LOréal across Europe and the Middle East, she is a results-focused leader. Colleagues describe her as talented, smart, and highly knowledgeable.

Elizaveta is passionate about creating elegant and user-friendly digital experiences for luxury brands. She is keenly interested in superior digital customer service and effective, well-researched business outreach. She has an academic background from the State University — Higher School of Economics, holding both Bachelors and Masters degrees.

She recently led the successful launch of the newly redesigned Clive Christian luxury brand website.

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Luxury E-commerce
Her entire career, from Estée Lauder to Nichebox, is focused on driving online sales and strategy for high-end beauty and fragrance brands.
Digital Customer Experience
She has publicly shared her frustration with poor digital customer service and emphasizes the importance of a user-friendly and intuitive online experience for brands.
Effective Sales Outreach
She has directly expressed her dislike for cold, unresearched sales emails, indicating a strong preference for intelligent and informed approaches.

Media Appearances

Elizaveta has no verified media appearances

Work History

6-2022
Head of E-commerce at Nichebox
12-2020 - 6-2022
Ecommerce Manager at Estée Lauder Russia
2-2020 - 12-2020
Online Manager at Estee Lauder Middle East
7-2017 - 2-2020
Online retail, Omnichannel & CRM Manager at Estee Lauder Companies Europe
7-2015 - 7-2017
Corporate Digital Executive at Estee Lauder Companies Europe

Education

2011 - 2013
Master's degree from State University — Higher School of Economics
2007 - 2011
Bachelor's degree from State University — Higher School of Economics

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of E-commerce at Nichebox
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Insights For Selling To Elizaveta

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elizaveta is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Elizaveta

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Elizaveta move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Elizaveta take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Elizaveta

Personality Compatibility


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