Ella Gatenby

Trailblazer
DISC Type : DI

Director, Ecommerce Americas (Smartwool & icebreaker) at Smartwool

Denver Metropolitan Area, United States

Overview

Ella has no verified overview

Personality Overview

Persuasive

Achievement-Oriented

Friendly But Fast

They like to keep things under control.  They will fight for you if they come to believe in you. They respond better to a combination of speed and relationship.

Topics They Care About

Ella has no verified topics they care about

Media Appearances

Ella has no verified media appearances

Work History

4-2025
Director, Ecommerce Americas (Smartwool & icebreaker) at Smartwool
6-2024 - 4-2025
Head of Ecommerce, North America at Smartwool
9-2022 - 6-2024
Head of US Ecommerce at Smartwool
7-2019 - 10-2020
Web Category Merchandising Manager at DISH Network
8-2018 - 7-2019
Omnichannel Associate Buyer at JCPenney

Education

Bachelor of Science (B.S.) from UMN Carlson School of Management

More Information

Social Presence :

Prographics :

Exp : N/A Location : Denver Metropolitan Area, United States Job Level : N/A Designation : Director, Ecommerce Americas (Smartwool & icebreaker) at Smartwool
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Insights For Selling To Ella

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Showcase existing customers and use case-studies to grab their attention
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ella is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ella

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Ella move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Ella take some risk or not?

  • They can take risks if necessary.

You And Ella

Personality Compatibility


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