Ellen (Moeller) McCormack

Observer
DISC Type : ic

Head of EMEA Sales at Clay

United Kingdom

Overview

Ellen McCormack is the Head of EMEA Sales at Clay, spearheading the companys European expansion. Her career highlights include leading European market entry for Watershed and managing EMEA partnerships at Stripe. She holds a Bachelor of Arts degree from Duke University.

Ellen values authentic connection and collaboration. She has mentioned that the best part of speaking at events is often the informal discussions with co-panelists before the formal presentation begins, showcasing a preference for genuine interaction.

Unique fact: Alongside her senior operational roles, Ellen has also served as a scout for the venture capital firm Accel, focusing on early-stage European investments.

Personality Overview

Value Driven

Example Seeker

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally strong communicators and are not easy to convince.

Topics They Care About

European Market Entry
She is leading Clay's expansion into Europe, opening a London office. She previously launched European operations for both Watershed and Stripe.
Modern Sales Tooling
Her work and posts highlight leveraging data from providers like Lusha and Beauhurst to create more effective and personalized sales prospecting.
Go-to-Market Strategy
She often discusses the need for GTM operators to constantly iterate on their strategies to stand out, particularly in the age of AI.

Media Appearances

Ellen has no verified media appearances

Work History

1-2026
Head of EMEA Sales at Clay
1-2022 - 11-2025
Head of Europe at Watershed
1-2022 - 7-2025
Accel Starter at Accel
1-2021 - 12-2021
Head of Global Partner Operations at Stripe
4-2020 - 1-2022
Head of EMEA Partnerships at Stripe

Education

BA from Duke University

More Information

Social Presence :

Prographics :

Exp : 13 Location : United Kingdom Job Level : Mid-senior Designation : Head of EMEA Sales at Clay
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Insights For Selling To Ellen

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Be prepared for a lot of questions, answer them objectively
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ellen is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Ellen

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Ellen move?

  • They like to analyze well and then make their decisions.
  • Can Ellen take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Ellen

Personality Compatibility


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