Ellen Passero

Enthusiast
DISC Type : i

Director, Consumer Care and Snacks Quality at Campbell Soup Company

Norwalk, Connecticut, United States

Overview

Ellen Passero is the Director of Consumer Care and Snacks Quality at Campbell Soup Company. With an MBA from the University of Connecticut, she has a long history in quality assurance, including multiple leadership roles at Pepperidge Farm where she oversaw QA programs and systems for major brands.

Her background includes a degree in English Literature from Wheaton College, suggesting a potential appreciation for the humanities. Beyond her professional focus, specific personal interests or activities are not publicly detailed.

Enterprise leader for two distinct functions: consumer care across all Campbells brands and quality lead for the entire Campbell Snacks division.

Personality Overview

Non-Confrontational

Story Driven

Optimistic

They are more about building relationships than just cutting deals.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Consumer Experience
Her role entails leading enterprise Consumer Care for all Campbell brands across all consumer channels, focusing on the end-user experience.
Food Quality Systems
She has extensive experience overseeing and managing quality assurance programs and systems for major brands at both Campbell's and Pepperidge Farm.
Snack Industry
As the quality lead for Campbell Snacks, she is deeply involved in the business, systems, and supply chain aspects of this specific market segment.

Media Appearances

Ellen has no verified media appearances

Work History

8-2018
Director, Consumer Care and Snacks Quality at Campbell Soup Company
8-2016 - 8-2018
Director Of Quality Assurance at Pepperidge Farm, Inc.
8-2015 - 8-2016
Group Manager, Business Quality at Pepperidge Farm, Inc.
8-2015 - 8-2016
Quality Program Manager at Pepperidge Farm, Inc.

Education

1988 - 1990
MBA from University of Connecticut School of Business
1980 - 1983
English Literature from Wheaton College Massachusetts

More Information

Social Presence :

Prographics :

Exp : 10 Location : Norwalk, Connecticut, United States Job Level : Mid-senior Designation : Director, Consumer Care and Snacks Quality at Campbell Soup Company
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Insights For Selling To Ellen

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ellen is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Ellen

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Ellen move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Ellen take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Ellen

Personality Compatibility


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