Ellie Coates

Questioner
DISC Type : c

Director AI and IT at Fortescue

Greater Perth Area, Australia

Overview

Ellie Coates leads AI and Digital initiatives at Fortescue, leveraging her experience as the former CEO of Fortescue Zero, the companys green technology division. With an MBA, she specializes in driving decarbonization in heavy industry through innovative battery and AI technologies, previously heading climate transition opportunities at BHP.

She is a prominent voice on the global stage, speaking at events like the World Economic Forum and the Sustainable Markets Initiative. Her career has taken her from Australia to the UK, and she recently returned to Australia, demonstrating a strong commitment to her family.

Unique fact: Ellie spearheaded the transfer of ultra-fast charging technology from Formula E racing cars to power Fortescues 240-tonne electric mining trucks.

Personality Overview

Cautious & Analytical

Systematic

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Industrial Decarbonization
Her entire recent career at Fortescue and BHP has focused on leading strategies and developing technologies to achieve zero-emissions operations in mining and heavy industry.
EV Battery Technology
As CEO of Fortescue Zero, she led the development of cutting-edge, fast-charging solutions and battery systems for massive industrial vehicles and high-performance motorsports.
Motorsport Innovation
She has actively promoted the technology transfer from Fortescue's partnerships with Formula E and Le Mans (MissionH24) to solve real-world industrial challenges.

Media Appearances

Ellie has no verified media appearances

Work History

2-2026
Director AI and IT at Fortescue
11-2024 - 10-2025
Chief Executive Officer Fortescue Zero at Fortescue
11-2023 - 11-2024
Director Strategy and Integrated Operations /Innovation at Fortescue
5-2022 - 10-2023
EGM Integrated Operations and Energy at Fortescue
2-2021 - 4-2022
Head of - Climate Transition Opportunities at BHP

Education

Certificate of Governance Practice from Governance Institute of Australia
Master of Business Administration (M.B.A.) from IE Business School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Perth Area, Australia Job Level : Mid-senior Designation : Director AI and IT at Fortescue
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Insights For Selling To Ellie

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ellie is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ellie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ellie move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ellie take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Ellie

Personality Compatibility


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