Ellie Collins

Questioner
DISC Type : c

Co-Founder and Principal Medical Writer at Synthesis

London Area, United Kingdom

Overview

Ellie is the Co-Founder and Principal Medical Writer at Synthesis, where she specializes in healthcare communications that champion patient advocacy. A graduate of the University of Exeter, she is actively involved in the industrys professional development. People who have worked with Ellie describe her as proactive, professional, and positive.

Outside of her medical writing career, Ellie is the owner of alondonlist. com, a lifestyle website dedicated to Londons best food, drink, and cultural experiences. This venture showcases her passion for content creation and her deep knowledge of the citys vibrant scene. She also holds a diploma from the KLC School of Design.

She runs a popular lifestyle and culture blog for Londoners while also being a specialist in medical communications.

Personality Overview

Not Easily Convinced

Value Seeker

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Patient Advocacy
Her core professional mission is to amplify the voices of patients and caregivers through impactful content and specialized communication strategies.
Healthcare Communications
As a Principal Medical Writer, she is an expert in creating content on disease diagnostics, prevention, and treatment.
Science and Data
She is a member of the Science and Data working group for the Healthcare Communications Association, focusing on learning and development opportunities.

Media Appearances

Ellie has no verified media appearances

Work History

10-2022
Co-Founder and Principal Medical Writer at Synthesis
1-2020
Owner at alondonlist.com
7-2018
Freelance Writer at Freelance
4-2019 - 3-2020
Content Marketing Manager at Seedrs
7-2017 - 4-2019
Club Director at The Boardroom Club

Education

2012 - 2015
1st Class Bachelor of Arts (Degree with Honours) from University of Exeter
2016 - 2021
Diploma from KLC School of Design

More Information

Social Presence :

Prographics :

Exp : 8 Location : London Area, United Kingdom Job Level : Leadership Designation : Co-Founder and Principal Medical Writer at Synthesis
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Insights For Selling To Ellie

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ellie is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ellie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ellie move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ellie take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Ellie

Personality Compatibility


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