Ellie Parry

Energizer
DISC Type : I

Senior Online Trading Manager at Currys plc

Kingston Upon Thames, England, United Kingdom

Overview

Ellie Parry is an experienced e-commerce professional, currently the Senior Online Trading Manager at Currys plc. Educated at Kingston University, she specializes in online merchandising and trading, with a career that includes key roles at Sony Electronics and Dixons Carphone, focusing on enhancing customer journeys and sales.


At Sony, she served as the product owner for the Redemption Engine, managing all EU-wide redemption campaigns and promotional activities across multiple sites.

Personality Overview

Relationship Oriented

Imaginative

Big Picture Person

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Online Trading
Her current and previous roles at Currys plc are centered on managing and optimizing the company's online trading performance.
European E-commerce
Managed web content and promotional campaigns across all of Sony's EU sites, demonstrating extensive experience in the European market.
Customer Journey
A key focus in her past roles involved planning and executing strategies to improve customer journeys, content, and overall sales conversion.

Media Appearances

Ellie has no verified media appearances

Work History

8-2025
Senior Online Trading Manager at Currys plc
8-2021
Online Trading Manager at Currys plc
5-2018 - 8-2021
Online Merchandising Manager at Sony Electronics
3-2014 - 4-2018
Senior Online Merchandising Executive, Carphone Warehouse at Dixons Carphone
9-2011 - 3-2014
Online Merchandiser at kgb

Education

2006 - 2009
BSc (Hons) from Kingston University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Kingston Upon Thames, England, United Kingdom Job Level : Middle Designation : Senior Online Trading Manager at Currys plc
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Insights For Selling To Ellie

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ellie is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Ellie

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Ellie move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Ellie take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Ellie

Personality Compatibility


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