Ellie Wardle

Commander
DISC Type : D

Marketing Director at FitFlop

Greater London, England, United Kingdom

Overview

Ellie Wardle is a commercially minded marketing leader with over 15 years of experience driving growth for iconic footwear brands like FitFlop, HOKA, and Dr. Martens. She is a graduate of the London College of Fashion and is described by colleagues as a creative, insightful, and empathetic leader.


Recognized in the British Footwear Associations "Footwear50 Movers & Makers" list in the Marketing & Brand Builders category.

Personality Overview

Impact-Driven

Risk-Taker

Strong-Willed

More than the product, they care about the effectiveness of the product.  They are very proud of what they do. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Footwear Brand Building
Has spent her career developing and implementing impactful, omni-channel marketing strategies for iconic global footwear brands like FitFlop, HOKA, Teva, and Dr. Martens.
Global Marketing Strategy
Specializes in balancing global brand consistency with local resonance, adapting strategies for subsidiary, wholesale, and distributor markets across the EMEA region.
Empathetic Leadership
Praised in recommendations for her ability to lead with intelligence and empathy, providing mentorship and clear direction that empowers her teams to grow.

Media Appearances

Ellie has no verified media appearances

Work History

7-2023
Marketing Director at FitFlop
11-2022 - 8-2023
Head of Marketing Communications, HOKA - EMEA at Deckers Brands
4-2020 - 2-2023
Senior Marketing Communications Manager, HOKA - EMEA at Deckers Brands
1-2018 - 4-2020
Teva Marketing Manager, EMEA at Deckers Brands
7-2014 - 1-2018
EMEA Marketing Manager at Airwair International Ltd - Dr Martens

Education

2006 - 2007
Grad. Cert from London College of Fashion, University of the Arts London
2011 - 2012
Diploma in Digital Marketing (DipCAM Digital M) from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Marketing Director at FitFlop
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Insights For Selling To Ellie

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ellie is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ellie

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Ellie move?

  • They can take decisions very fast if you manage to convince them.
  • Can Ellie take some risk or not?

  • The risks don’t matter much to them.

You And Ellie

Personality Compatibility


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