Ellie Wardle in

Ellie Wardle

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Marketing Director at FitFlop
📍 Greater London, England, United Kingdom

Ellie Wardle is a commercially minded marketing leader with over 15 years of experience driving growth for iconic footwear brands like FitFlop, HOKA, and Dr. Martens. She is a graduate of the London College of Fashion and is described by colleagues as a creative, insightful, and empathetic leader.

Recognized in the British Footwear Associations "Footwear50 Movers & Makers" list in the Marketing & Brand Builders category.

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Experience
19 Years
Current Role
Marketing Director
Job Level
Mid-senior
Location
Greater London, England, United Kingdom
Personality Overview

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Priorities

Topics Ellie cares about

Footwear Brand Building
Has spent her career developing and implementing impactful, omni-channel marketing strategies for iconic global footwear brands like FitFlop, HOKA, Teva, and Dr. Martens.
Global Marketing Strategy
Specializes in balancing global brand consistency with local resonance, adapting strategies for subsidiary, wholesale, and distributor markets across the EMEA region.
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Career

Work history

7-2023
Marketing Director
FitFlop
11-2022 - 8-2023
Head of Marketing Communications, HOKA - EMEA
Deckers Brands
4-2020 - 2-2023
Senior Marketing Communications Manager, HOKA - EMEA
Deckers Brands
1-2018 - 4-2020
Teva Marketing Manager, EMEA
Deckers Brands
7-2014 - 1-2018
EMEA Marketing Manager
Airwair International Ltd - Dr Martens
In the press

Media appearances

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Education
2006 - 2007
Grad. Cert
London College of Fashion, University of the Arts London
2011 - 2012
Diploma in Digital Marketing (DipCAM Digital M)
CIM | The Chartered Institute of Marketing
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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