JaiRath Sharma

Enthusiast
DISC Type : i

Co-Founder & Creative Director at WHAT THE FLEX

Pune, Maharashtra, India

Overview

JaiRath Sharma is the Co-Founder and Creative Director of WHAT THE FLEX, a direct-to-consumer streetwear brand he established in 2022. He leads the brands creative vision and digital presence, leveraging his background in customer relations and social media management. He holds a Bachelor of Business Administration from Bharati Vidyapeeth.

Outside of his professional pursuits, JaiRath is deeply reflective about his entrepreneurial journey. He often shares his philosophy on balancing ambition with uncertainty and focuses on personal and professional growth, viewing the current year as a pivotal, game-changing period for himself and his team.

He started WHAT THE FLEX with ₹1. 5L borrowed from family, growing the business from a single rack of t-shirts to filling two apartments with inventory within the first eight months.

Personality Overview

Story Driven

Amiable & Agreeable

Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They are more about building relationships than just cutting deals.

Topics They Care About

DTC Brand Building
Co-founded and scaled the streetwear fashion brand WHAT THE FLEX from an idea into a successful venture, sharing insights about the growth journey since its 2022 launch.
Entrepreneurial Mindset
Demonstrates a high-risk, high-conviction approach by starting his company with a family loan and believing in sticking to "Plan A" without a backup plan.
Creative Direction
As the brand's Creative Director, he is deeply involved in the design sensibility, aesthetic, and curation of collections that resonate with India's Gen Z audience.

Media Appearances

What The Flex – Redefining Streetwear for India's Youth. Featured in The Untold Talks with Vishal

See Now

Work History

5-2022
Co-Founder & Creative Director at WHAT THE FLEX
3-2022
Co-Founder at WHAT THE FLEX
4-2021 - 6-2021
Customer Relationship Executive at Bajaj Finserv
5-2020 - 8-2020
Summer Intern at Tempowala
5-2019 - 7-2019
Marketing Intern at PepsiCo

Education

2018 - 2021
Bachelor of Business Administration - BBA from Bharati Vidyapeeth

More Information

Social Presence :

Prographics :

Exp : 4 Location : Pune, Maharashtra, India Job Level : Leadership Designation : Co-Founder & Creative Director at WHAT THE FLEX
URL has been copied!

Insights For Selling To JaiRath

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with JaiRath is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from JaiRath

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will JaiRath move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can JaiRath take some risk or not?

  • If it seems really necessary, they can take small risks.

You And JaiRath

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.