JaiRath Sharma
Login to view DISC.JaiRath Sharma is the Co-Founder and Creative Director of WHAT THE FLEX, a direct-to-consumer streetwear brand he established in 2022. He leads the brands creative vision and digital presence, leveraging his background in customer relations and social media management. He holds a Bachelor of Business Administration from Bharati Vidyapeeth.
Outside of his professional pursuits, JaiRath is deeply reflective about his entrepreneurial journey. He often shares his philosophy on balancing ambition with uncertainty and focuses on personal and professional growth, viewing the current year as a pivotal, game-changing period for himself and his team.
He started WHAT THE FLEX with ₹1. 5L borrowed from family, growing the business from a single rack of t-shirts to filling two apartments with inventory within the first eight months.
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