Elliot Street

Questioner
DISC Type : c

CEO at Inovus Medical

Manchester Area, United Kingdom

Overview

Dr. Elliot Street is the co-founder and CEO of Inovus Medical, a pioneering surgical training technology company. A graduate of the University of Manchester and a former clinician at Oxford University Hospitals, he leverages his medical background to drive innovation in healthcare simulation. People often describe him as accessible, clear, and a forward-thinking leader.

Inspired by the parallels between elite sports and surgical skill, Elliot is passionate about revolutionizing how surgeons are trained. He is deeply involved in fostering regional growth, serving on the Liverpool City Regions Innovation Board and mentoring clinical entrepreneurs through an NHS program. He has also been a competitive tennis player.

Unique fact: While still in medical school, Elliot co-founded his company with a mission to make surgical training more affordable, accessible, and functional.

Personality Overview

Price-Sensitive

Systematic

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Surgical Training
His company's mission is to become the world's partner for surgical training, solving a global surgeon shortage by making high-quality simulation more accessible and affordable.
MedTech Innovation
He is focused on developing disruptive technologies, including augmented reality and digital surgery platforms, to change how surgical skills are acquired and measured.
Clinical Entrepreneurship
As a mentor for the NHS Clinical Entrepreneur Programme, he actively advises fellow clinicians on commercializing their innovative ideas to improve the healthcare system.

Media Appearances

Inovus Medical CEO Elliot Street shares what he looks for in a partner. Featured in Apple Podcasts

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Inovus Medical - Elliot Street Co-Founder & CEO. Featured in YouTube

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Inovus Medical | Elliot Street, CEO. Featured in Life Science Market Research

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Work History

1-2012
CEO at Inovus Medical
10-2023
Board Member: Business and Enterprise Board at Liverpool City Region Combined Authority
3-2022
Member of the Board: LCR Innovation Board at Liverpool City Region Combined Authority
4-2022
Strategic Advisor at LYVA Labs
9-2017
NHS Clinical Entrepreneur at NHS England

Education

Bachelor of Medicine from The University of Manchester
Goldman Sachs 10KSB program from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 14 Location : Manchester Area, United Kingdom Job Level : Leadership Designation : CEO at Inovus Medical
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Insights For Selling To Elliot

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elliot is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Elliot

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Elliot move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Elliot take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Elliot

Personality Compatibility


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