Courtney W.

Inquirer
DISC Type : cd

Sr. Digital Marketing Manager at PrimeLending, A PlainsCapital Company

McKinney, Texas, United States

Overview

Courtney has no verified overview

Personality Overview

ROI Conscious

Judgemental

Demanding

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Courtney has no verified topics they care about

Media Appearances

Courtney has no verified media appearances

Work History

1-2026
Sr. Digital Marketing Manager at PrimeLending, A PlainsCapital Company
1-2023 - 10-2025
Sr. Manager, Digital Marketing at Highland Homes
11-2017 - 1-2023
Digital Marketing Manager at Highland Homes
9-2014 - 9-2017
Digital Marketing and eBusiness Manager at BeautiControl
8-2011 - 8-2014
eMarketing and CRM Manager at Voyager

Education

2008 - 2014
Master of Business Administration (MBA) from The University of Texas at Dallas - School of Management
2004 - 2008
Business Administration from Naveen Jindal School of Management, UT Dallas

More Information

Social Presence :

Prographics :

Exp : 15 Location : McKinney, Texas, United States Job Level : Middle Designation : Sr. Digital Marketing Manager at PrimeLending, A PlainsCapital Company
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Insights For Selling To Courtney

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Courtney is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Courtney

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Courtney move?

  • Their decision making speed is somewhere in the middle.
  • Can Courtney take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Courtney

Personality Compatibility


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