Elwin Stevelink

Go-getter
DISC Type : d

Freelance Brand Strategist at Backbase

Amsterdam, North Holland, Netherlands

Overview

Elwin Stevelink is a brand and marketing strategist who blends psychology and business acumen from his dual MSc degrees at the University of Groningen. He helps startups, corporates, and public organizations build compelling brand stories and marketing strategies. People he has worked with often describe him as having a clear vision and being an engaging expert.

Personality Overview

Decisive

Fast-Paced

Vision Oriented

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Brand Storytelling
He focuses on creating clear, compelling brand stories to help clients connect with their audiences, referencing frameworks like StoryBrand in his work.
Startup Funding
He actively helps startups create and refine investor pitch decks, noting that requests for this work peak during specific "money seasons" of the year.
Mental Health Tech
He has recently led branding projects for clients in the student mental health space, such as MoodLift, which was awarded national funding for its impact.

Media Appearances

Elwin has no verified media appearances

Work History

2019 - 2020
Freelance Brand Strategist at Backbase
2017 - 2020
Founder & Marketing Strategist at XY Digital Ventures
2017 - 2020
Marketing & Business Development Advisor at Close: the mobile marketing platform
2014 - 2016
Co Founder & Managing Director at INSIGHT Events
2014 - 2016
Co-Founder & Marketing Director at Ferro Dome

Education

2012 - 2013
MSc from University of Groningen
2011 - 2012
Pre-MSc from University of Groningen

More Information

Social Presence :

Prographics :

Exp : 10 Location : Amsterdam, North Holland, Netherlands Job Level : Junior Designation : Freelance Brand Strategist at Backbase
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Insights For Selling To Elwin

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Stress on the business value that your product offers
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elwin is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Elwin

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Elwin move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Elwin take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Elwin

Personality Compatibility


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