Emad Barsoum

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DISC Type : cis

Corporate Vice President of AI at AMD

Sammamish, Washington, United States

Overview

Emad Barsoum is the Corporate Vice President of AI at AMD, leading a team of over 450 researchers and engineers. His expertise spans Generative AI, ML frameworks, and performance optimization. His career includes senior roles at Cerebras Systems and over 15 years at Microsoft. He holds a PhD from Columbia University.

He is the co-creator of the Open Neural Network Exchange (ONNX) standard, a significant contribution to making AI models more interoperable.

Personality Overview

Requires Proof

Friendly But Slow

Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Generative AI
Leads AMD's Generative AI pillar, focusing on foundation models, LLMs, and multimodal AI. He frequently posts about his team's releases of new GenAI models.
AI Frameworks
His work consistently revolves around building and optimizing AI frameworks like ROCm, PyTorch, and ONNX, which he co-created while at Microsoft.
Training AI at Scale
Focuses on the challenges of training large-scale models, a key part of his leadership at both AMD and his previous role at Cerebras Systems.

Media Appearances

Emad has no verified media appearances

Work History

9-2023
Corporate Vice President of AI at AMD
11-2020 - 9-2023
Senior Director of Artificial Intelligence and Engineering at Cerebras Systems
10-2017 - 10-2020
Group Engineering Manager / Architect at Microsoft, AI and Deep Learning
7-2015 - 10-2017
Technical Lead at Microsoft, Computer Vision and Deep Learning
3-2014 - 7-2015
Principal SDE at Microsoft, HoloLens Vision Team

Education

Eng.Sc.D (PhD) from Columbia University
M.S. from UC Irvine

More Information

Social Presence :

Prographics :

Exp : 11 Location : Sammamish, Washington, United States Job Level : Senior Designation : Corporate Vice President of AI at AMD
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Insights For Selling To Emad

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Share testimonials from known people and give multiple examples of product value
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emad is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Emad

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Emad move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Emad take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Emad

Personality Compatibility


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