Eman Khattab

Commander
DISC Type : D

Social media editor at Sky News Arabia

Abu Dhabi Emirate, United Arab Emirates

Overview

Eman Khattab is a media leader and Social Media Editor at Sky News Arabia with over 15 years of experience in broadcast and digital journalism. With an MBA and a Masters in Financial Journalism, she shapes digital strategy and leads editorial teams, driving audience growth across platforms.

She created and hosts “Molhem, ” Sky News Arabia’s most-watched digital show on social media.

Personality Overview

Decisive

Very Quick

Impact-Driven

They prefer to move quickly, and expect the same from others.  They do not care very much about building rapport or relationships. They are less concerned about the product and more about its potential impact.

Topics They Care About

Data-Driven Content
She is leading a workshop at the BRIDGE Summit on how analytics can guide smarter content creation and strategy to align with audience preferences.
Moral Algorithms
Moderating a session on building ethical AI, focusing on empathy and storytelling to avoid cultural bias in how we teach machines.
Digital Storytelling
A core focus of her career, she specializes in creating impactful, visually engaging content and has trained journalists on this topic for over eight years.

Media Appearances

Eman has no verified media appearances

Work History

10-2025
Social media editor at Sky News Arabia
5-2021 - 11-2025
Senior multimedia journalist at Sky News Arabia
5-2021 - 11-2025
Team Leader at Sky News Arabia
1-2016 - 12-2018
Broadcast Journalist at BBC News
8-2009 - 6-2017
News Editor at Nile Television Network - NTN

Education

2016 - 2017
Msc from City St George’s, University of London
2009 - 2013
Master of Business Administration - MBA from Ain Shams University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Abu Dhabi Emirate, United Arab Emirates Job Level : N/A Designation : Social media editor at Sky News Arabia
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Insights For Selling To Eman

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eman is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Eman

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Eman move?

  • If convinced, they can reach decisions quite fast.
  • Can Eman take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Eman

Personality Compatibility


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