Emanuele Carando

Examiner
DISC Type : cs

Product Marketing & Marketing Intelligence Director at Ferrari

Parma, Emilia-Romagna, Italy

Overview

Emanuele has no verified overview

Personality Overview

Overcautious

Process Oriented

Status Quo Seeker

The only way to convince them is by showing them examples and ample proof.  Being observant comes to them naturally. They are always well-planned and adopt a systematic approach.

Topics They Care About

Emanuele has no verified topics they care about

Media Appearances

Emanuele has no verified media appearances

Work History

1-2019
Product Marketing & Marketing Intelligence Director at Ferrari
9-2015 - 1-2019
Operational Marketing Director at Ferrari
5-2014
Partner at Ergon & Cradle S.r.l.
10-2010 - 4-2014
Marketing Director at Trenitalia S.p.A.
5-2009 - 3-2010
Marketing Director at Sky Italia

Education

1987 - 1993
International Marketing from Università degli Studi di Torino
1991 - 1992
International Marketing from University College Dublin

More Information

Social Presence :

Prographics :

Exp : 21 Location : Parma, Emilia-Romagna, Italy Job Level : Mid-senior Designation : Product Marketing & Marketing Intelligence Director at Ferrari
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Insights For Selling To Emanuele

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emanuele is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Emanuele

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Emanuele move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Emanuele take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Emanuele

Personality Compatibility


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