Emily Butler

Wildcard
DISC Type : isc

Sr. Director Customer Marketing, Aerospace Technologies at Honeywell

Greater Phoenix Area, United States

Overview

Emily is a B2B digital marketing leader specializing in demand generation for the tech and aerospace sectors. As Sr. Director at Honeywell, she drives revenue growth through strategic campaigns. Colleagues describe her as strategic and results-focused. She is a graduate of Arizona State University and is HubSpot certified.

Emily is a supportive colleague and family member, actively using her professional network to help others find career opportunities. She is passionate about celebrating team achievements and industry milestones, particularly within the aerospace sector, sharing news about successful projects and innovations.

After spending over 20 years working in marketing agencies, Emily made a significant career transition to her current corporate leadership role.

Personality Overview

Requires Proof

ROI Driven

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

B2B Demand Generation
Her expertise lies in driving MQLs, pipeline, and revenue growth for tech companies with complex sales cycles through targeted digital strategies.
Aerospace Marketing
Her current role and recent posts focus on marketing for Honeywell Aerospace, including celebrating major flight tests and product milestones.
Sales-Marketing Alignment
Specializes in creating collaboration between sales and marketing teams to execute hyper-targeted, account-based marketing programs tailored to the buyer's journey.

Media Appearances

Emily has no verified media appearances

Work History

12-2021
Sr. Director Customer Marketing, Aerospace Technologies at Honeywell
10-2020 - 12-2021
Head of Demand Gen and Digital Marketing at Connect Marketing, Inc.
10-2010 - 10-2020
Account Director at Connect Marketing, Inc.
2-2009 - 10-2010
PR Director at Canyon Communications
9-2007 - 1-2009
Account Supervisor at Connect PR

Education

Bachelor of Arts from Arizona State University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Phoenix Area, United States Job Level : Senior Designation : Sr. Director Customer Marketing, Aerospace Technologies at Honeywell
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Insights For Selling To Emily

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them realize that there is no personal risk in making this decision
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emily is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Emily

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Emily move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Emily take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Emily

Personality Compatibility


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