Emily Colford

Doer
DISC Type : ds

Global Procurement Senior Manager - Creative Production & Content at Diageo

London, England, United Kingdom

Overview

Emily Colford is a Global Procurement Senior Manager at Diageo, focusing on creative production and content. Her career spans marketing procurement roles at both Diageo and Jaguar Land Rover, with expertise in sponsorships, brand partnerships, and advertising. She holds a Bachelor of Arts from the University of Chester.

Outside of her direct professional role, Emily is a speaker at marketing procurement conferences, sharing her expertise on topics like the impact of AI on the creative industry. This engagement highlights her commitment to advancing industry knowledge and discussion.

A key career highlight was her involvement in renewing the Guinness Mens Six Nations sponsorship and establishing the new title sponsorship for the Womens Six Nations.

Personality Overview

Deliberate Doer

Risk-Accepting

Long-term Focused

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Creative Production
Her current role as Global Procurement Senior Manager at Diageo is centered on creative production and content, indicating deep expertise in this area.
Marketing Procurement
She has built her career in marketing procurement at major brands like Diageo and Jaguar Land Rover and speaks at industry conferences on the topic.
Brand Sponsorships
A self-proclaimed career highlight was her involvement in the major Guinness sponsorship renewal for the Men's and Women's Six Nations rugby tournaments.

Media Appearances

Emily has no verified media appearances

Work History

10-2024
Global Procurement Senior Manager - Creative Production & Content at Diageo
7-2023 - 10-2024
Global Procurement Lead - Consumer Planning, Insights,Shopper & Content at Diageo
11-2021 - 7-2023
Europe Procurement Category Lead - Culture & Entertainment, Influencer Marketing and Sponsorships at Diageo
10-2019 - 11-2021
Senior Global Category Buyer- Marketing, Advertising, PR, Sponsorship & Brand Ambassadors at Jaguar Land Rover
8-2018 - 10-2019
Senior Strategy and Planning Supervisor at Jaguar Land Rover

Education

2011 - 2014
Bachelor of Arts (B.A.) from University of Chester
2009 - 2011
Education details unavailable from Melton Vale 6th Form

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Middle Designation : Global Procurement Senior Manager - Creative Production & Content at Diageo
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Insights For Selling To Emily

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emily is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Emily

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Emily move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Emily take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Emily

Personality Compatibility


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