Emily Cummins

Inspirer
DISC Type : id

Business Services Director at Xyla

Wakefield, England, United Kingdom

Overview

Emily Cummins is the Business Services Director at Xyla, leveraging a background in business strategy and entrepreneurship. She is an award-winning inventor, named one of the Top 10 Outstanding Young People in the World by JCI and a Barclays Woman of the Year. Colleagues describe her as inspirational and imaginative, with a degree in Business Management from the University of Leeds.

Inspired by her grandfather, Emily has a passion for invention and sustainable design, which began in his shed as a child. She is dedicated to solving real-world problems, particularly in developing countries, and is a passionate advocate for creativity and STEM education, serving as a role model for young people.

Her most notable invention is a sustainable, non-electric refrigerator powered by evaporation, designed to preserve food and medicines in developing nations.

Personality Overview

Confident & Optimistic

Decisive

Charming & Persuasive

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Sustainable Innovation
Her inventions, like a solar-powered refrigerator, focus on sustainable design to solve problems in developing countries.
Business Transformation
Her career includes roles as Transformation Director and Business Improvement Manager, showing a focus on optimizing operations and driving strategic change.
STEM Advocacy
Frequently speaks about her journey as an inventor to inspire creativity and encourage young people, especially women, to pursue technology and engineering.

Media Appearances

Emily has no verified media appearances

Work History

2-2025
Business Services Director at Xyla
4-2022 - 2-2025
Transformation Director at Xyla
5-2019 - 4-2022
Support Services Director at Xyla
3-2015 - 5-2019
Head Of Support Services at Xyla
8-2011 - 2-2015
Business Improvement Manager at MoreLife (UK) Ltd.

Education

2006 - 2010
Business Management from University of Leeds
Education details unavailable from South Craven Secondary School, North Yorkshire

More Information

Social Presence :

Prographics :

Exp : 15 Location : Wakefield, England, United Kingdom Job Level : Mid-senior Designation : Business Services Director at Xyla
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Insights For Selling To Emily

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emily is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Emily

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Emily move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Emily take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Emily

Personality Compatibility


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