Emily Fairchild

Energizer
DISC Type : I

Creative Strategy Lead at Sandisk

Salt Lake City Metropolitan Area, United States

Overview

Emily Fairchild is a creative strategist and associate creative director specializing in brand messaging and strategy for global tech brands. She has led transformative initiatives at Sandisk, overhauling their master messaging framework, and has worked with clients like Adobe and FranklinCovey. She studied English at Brigham Young University.

She served as the first official copywriter for the legendary Astro Studios since its founding.

Personality Overview

Full Of Energy

Imaginative

Enthusiastic

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Brand Messaging
She overhauled the master messaging framework at Sandisk and acted as the sole messaging lead on branding and naming projects for global brands.
Creative Strategy
Her roles consistently focus on delivering creative solutions, product strategy, and go-to-market messaging for major technology companies like Sandisk.
Content Development
Managed social media channels for The Stoke Group, and has produced email campaigns, social media posts, and blog content for various clients.

Media Appearances

SanDisk Creator Series - Emily Fairchild. Featured in emyfairchild.com

See Now

Work History

7-2023
Creative Strategy Lead at Sandisk
2-2022 - 10-2022
Freelance Copywriter at My Bougie Bottle
10-2021 - 7-2023
Strategist and copywriter at Astro Studios
11-2020 - 11-2021
Editorial Assistant, Writer, and Social Media Manager at Stoke
9-2020 - 10-2021
Freelance Copywriter at Elle Marketing And Events

Education

2014 - 2020
English from Brigham Young University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Salt Lake City Metropolitan Area, United States Job Level : N/A Designation : Creative Strategy Lead at Sandisk
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Insights For Selling To Emily

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Share some stories about how you you have helped people in similar positions succeed
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emily is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Emily

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Emily move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Emily take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Emily

Personality Compatibility


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