Emily Giles in

Emily Giles

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UK Country Manager at LA VIE™
📍 London, England, United Kingdom

Emily is the UK Country Manager for LA VIE™, bringing over a decade of FMCG experience in scaling beloved challenger brands. She specializes in driving commercial growth across retail and foodservice, leveraging her expertise from roles at KIND Snacks and Savsé. Emily holds a BA in English Literature and Philosophy.

Outside of her professional life, Emily has a demonstrated passion and sophisticated knowledge of wine and spirits. She has pursued this interest seriously, earning advanced qualifications which suggest a deep appreciation for viticulture and oenology, providing a unique dimension to her profile beyond the food industry.

Emily holds a WSET Level 3 Advanced Certificate in Wine and Spirits, awarded with Merit.

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Current Role
UK Country Manager
Location
London, England, United Kingdom
Personality Overview

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Decision Approach
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Priorities

Topics Emily cares about

Plant-Based Industry
As the UK head of a major plant-based brand, she actively discusses improving product ingredients and overcoming the perception of being highly processed to drive category growth.
FMCG Growth Strategy
Her career is focused on full P&L accountability, setting market strategy, and delivering sustainable growth for challenger brands in competitive UK markets.
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Career

Work history

8-2024
UK Country Manager
LA VIE™
5-2022
Head of Sales - UK
LA VIE™
5-2022 - 9-2024
Head of Sales - UK 🐷
LA VIE™
11-2021 - 6-2022
Customer Development Lead - Tesco and Sainsburys
KIND
11-2021 - 6-2022
Customer Development Lead - Tesco and Sainsburys
KIND Snacks UK
In the press

Media appearances

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Education
2009 - 2012
BA Hons English Literature and Philosophy
University of Southampton
2007 - 2009
Education details unavailable
Lingfield Notre Dame
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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