Emily Giles

Questioner
DISC Type : c

UK Country Manager at LA VIE™

London, England, United Kingdom

Overview

Emily is the UK Country Manager for LA VIE™, bringing over a decade of FMCG experience in scaling beloved challenger brands. She specializes in driving commercial growth across retail and foodservice, leveraging her expertise from roles at KIND Snacks and Savsé. Emily holds a BA in English Literature and Philosophy.

Outside of her professional life, Emily has a demonstrated passion and sophisticated knowledge of wine and spirits. She has pursued this interest seriously, earning advanced qualifications which suggest a deep appreciation for viticulture and oenology, providing a unique dimension to her profile beyond the food industry.

Emily holds a WSET Level 3 Advanced Certificate in Wine and Spirits, awarded with Merit.

Personality Overview

Systematic

Value Seeker

Not Easily Convinced

They prefer to fully evaluate every situation.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Plant-Based Industry
As the UK head of a major plant-based brand, she actively discusses improving product ingredients and overcoming the perception of being highly processed to drive category growth.
FMCG Growth Strategy
Her career is focused on full P&L accountability, setting market strategy, and delivering sustainable growth for challenger brands in competitive UK markets.
Major Retail Partnerships
She has extensive experience leading relationships and developing business with key UK grocery partners, including Tesco, Sainsbury's, and Iceland Foods.

Media Appearances

Emily has no verified media appearances

Work History

8-2024
UK Country Manager at LA VIE™
5-2022
Head of Sales - UK at LA VIE™
5-2022 - 9-2024
Head of Sales - UK 🐷 at LA VIE™
11-2021 - 6-2022
Customer Development Lead - Tesco and Sainsburys at KIND
11-2021 - 6-2022
Customer Development Lead - Tesco and Sainsburys at KIND Snacks UK

Education

2009 - 2012
BA Hons English Literature and Philosophy from University of Southampton
2007 - 2009
Education details unavailable from Lingfield Notre Dame

More Information

Social Presence :

Prographics :

Exp : N/A Location : London, England, United Kingdom Job Level : N/A Designation : UK Country Manager at LA VIE™
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Insights For Selling To Emily

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emily is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Emily

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Emily move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Emily take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Emily

Personality Compatibility


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