James Keller

Enigma
DISC Type : cid

Senior National Account Manager - Tesco at Quorn Foods

Greater Leeds Area, United Kingdom

Overview

James Keller is a Senior National Account Manager at Quorn Foods with over a decade of experience in the FMCG sector. He manages the Tesco account, with full P&L responsibility for c. £40m in revenue, and has a background that includes roles at Nestlé. His finance experience informs his data-led approach to strategy.

He is passionate about coaching teams to achieve both business results and personal growth. James also dedicates time to community causes, having volunteered with FareShare Yorkshire to help redistribute surplus food to charities and community groups.

He recently launched a major brand partnership between Quorn and Old El Paso, introducing new plant-based meal solutions on Tesco. com.

Personality Overview

Friendly Yet Blunt

Hard To Convince

Fast Follower

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Plant-Based Category
He actively promotes Quorn and Cauldron brands, recently showcasing them at a Tesco supplier event to drive interest and enthusiasm for the plant-based category.
Strategic Partnerships
Focuses on building sustainable customer partnerships and recently launched a successful brand collaboration with Old El Paso to create new value for Tesco shoppers.
Data-Led Strategy
Leverages his three years of finance experience and CIMA certification to implement data-driven strategies that grow both brands and their respective categories.

Media Appearances

James has no verified media appearances

Work History

12-2023
Senior National Account Manager - Tesco at Quorn Foods
7-2022 - 1-2024
National Account Manager - Asda at Quorn Foods
1-2022 - 7-2022
National Account Manager - Waitrose at Quorn Foods
2-2020 - 2-2022
Customer Business Manager - Co-op at Nestlé
7-2019 - 2-2020
Customer Business Manager - Morrisons Wholesale at Nestlé

Education

2011 - 2015
Business Studies BA First Class Honours from Northumbria

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Leeds Area, United Kingdom Job Level : N/A Designation : Senior National Account Manager - Tesco at Quorn Foods
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from James

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will James move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can James take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And James

Personality Compatibility


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