Student Success and Marketing Specialist at Western Michigan University
📍 Greater Kalamazoo Area, United States
With over five years of diverse marketing experience, Emily Steger is a Student Success and Marketing Specialist at Western Michigan University. She leverages her expertise in brand strategy and digital marketing, along with an MBA, to craft compelling email and communication campaigns for the higher education sector.
Her background includes supporting community-focused organizations, such as marketing events for military personnel and their families at MWR Battle Creek and managing communications for a network of family health clinics.
Unique fact: Emily has hands-on experience creating marketing materials for events with hundreds of attendees for the military community.
Read the full overview →
Experience
5 Years
Current Role
Student Success and Marketing Specialist
Job Level
Junior
Location
Greater Kalamazoo Area, United States
Personality Overview
How Emily shows up
ROI Conscious
Hard To Convince
Demanding
They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.
Priorities
Topics Emily cares about
Student Success
Her current role is dedicated to student success, using marketing and communication strategies to engage and inspire students, faculty, and stakeholders at a university level.
Higher Ed Marketing
Specializes in crafting data-driven email marketing and communication campaigns specifically for the higher education sector to achieve measurable results.
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Career
Work history
6-2025
Student Success and Marketing Specialist
Western Michigan University
4-2024 - 6-2025
Marketing Specialist
MWR Battle Creek
6-2022 - 1-2024
Marketing Communications Consultant
HealthPartners
9-2021 - 6-2022
Assistant Content Coordinator
Trueline
6-2020 - 9-2021
Marketing & Development Coordinator
Cassopolis Family Clinic Network
In the press
Media appearances
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Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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