Emily Steger

Inquirer
DISC Type : cd

Student Success and Marketing Specialist at Western Michigan University

Greater Kalamazoo Area, United States

Overview

With over five years of diverse marketing experience, Emily Steger is a Student Success and Marketing Specialist at Western Michigan University. She leverages her expertise in brand strategy and digital marketing, along with an MBA, to craft compelling email and communication campaigns for the higher education sector.

Her background includes supporting community-focused organizations, such as marketing events for military personnel and their families at MWR Battle Creek and managing communications for a network of family health clinics.

Unique fact: Emily has hands-on experience creating marketing materials for events with hundreds of attendees for the military community.

Personality Overview

ROI Conscious

Hard To Convince

Demanding

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Student Success
Her current role is dedicated to student success, using marketing and communication strategies to engage and inspire students, faculty, and stakeholders at a university level.
Higher Ed Marketing
Specializes in crafting data-driven email marketing and communication campaigns specifically for the higher education sector to achieve measurable results.
Community Engagement
Previous roles involved marketing for a family clinic network and supporting events for MWR Battle Creek, indicating a focus on community-based initiatives.

Media Appearances

Emily has no verified media appearances

Work History

6-2025
Student Success and Marketing Specialist at Western Michigan University
4-2024 - 6-2025
Marketing Specialist at MWR Battle Creek
6-2022 - 1-2024
Marketing Communications Consultant at HealthPartners
9-2021 - 6-2022
Assistant Content Coordinator at Trueline
6-2020 - 9-2021
Marketing & Development Coordinator at Cassopolis Family Clinic Network

Education

2018 - 2020
Master of Business Administration - MBA from Southern New Hampshire University
2012 - 2017
Bachelor of Business Administration - BBA from Western Michigan University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Greater Kalamazoo Area, United States Job Level : Junior Designation : Student Success and Marketing Specialist at Western Michigan University
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Insights For Selling To Emily

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emily is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Emily

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Emily move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Emily take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Emily

Personality Compatibility


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