Emma Ferguson ACIPD

Questioner
DISC Type : c

Head of People at Yoto

London, England, United Kingdom

Overview

Emma Ferguson is a senior HR leader with over 15 years of multi-sector experience, currently serving as the Head of People at Yoto. She specializes in aligning strategic people initiatives with business objectives, driving transformation, and fostering inclusive, high-performing cultures. Emma holds a CIPD Level 7 qualification.

Emma is passionate about integrating purpose and social impact into the corporate environment. She actively champions ESG initiatives and has led teams in community volunteering efforts, such as supporting the Hackney Foodbank, reflecting her commitment to making a positive impact beyond the workplace.

In a previous role, she successfully built and onboarded an entire core team for a critical product launch in just 12 weeks.

Personality Overview

Value Seeker

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

ESG & Purpose
Actively promotes corporate social responsibility, highlighting her company's ESG reporting journey and organizing team volunteering events with local food banks.
Employee Engagement
Believes in listening to her team, citing how a simple idea from an employee survey led to a meaningful day of purpose and collaboration.
Global Team Building
Has experience spearheading international hiring for global expansion and rapidly building teams by collaborating with local recruitment partners.

Media Appearances

Emma has no verified media appearances

Work History

11-2025
Head of People at Yoto
8-2025 - 10-2025
CIPD Level 7 Dissertation at CIPD Qualifications
9-2024 - 8-2025
Chief Human Resources Officer at Future Anthem
9-2022 - 11-2024
Head of People at Future Anthem
2-2020 - 7-2022
Head of People at UK CREATIVE SERVICES LIMITED

Education

2-2024 - 10-2025
CIPD Level 7 from Avado
Level 5 from CIPD Qualifications

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of People at Yoto
URL has been copied!

Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Emma

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Emma take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Emma

Personality Compatibility


Other Yoto Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.