Emma Forsberg

Observer
DISC Type : ic

Director of Ecommerce at Beauty Pie

London, England, United Kingdom

Overview

Emma Forsberg is the Ecommerce Director at Beauty Pie, specializing in digital strategy and customer experience for global brands. With a background from Istituto Marangoni, she has a proven record of driving double-digit growth in previous roles at companies like Trinny London and The Body Shop, focusing on digital product innovation and performance.

As Head of Digital Product at Trinny London, she led a project that increased the average order value by over 100%.

Personality Overview

Curious

Example Seeker

Value Driven

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Ecommerce Growth
Her career focuses on driving significant online trade performance, delivering double-digit growth and exceeding revenue targets in multiple roles.
Digital Product Strategy
She has owned the strategic product roadmap to support business goals, focusing on ROI and managing development costs effectively.
Customer Experience
A primary focus of her work involves optimizing the customer journey across all digital touchpoints and working with analytics to drive conversion and lifetime value.

Media Appearances

Emma has no verified media appearances

Work History

7-2025
Director of Ecommerce at Beauty Pie
11-2023 - 6-2025
Head of Ecommerce at Trinny London
2-2020 - 11-2023
Head of Digital Product - Ecommerce at Trinny London
7-2019 - 2-2020
Head of Ecommerce Operations at Trinny London
4-2017 - 7-2019
EMEA Ecommerce Manager at The Body Shop

Education

2010 - 2013
Bachelor of Arts (B.A.) from Istituto Marangoni
2006 - 2006
Diploma from Don Quijote

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director of Ecommerce at Beauty Pie
URL has been copied!

Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Emma

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Emma take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Emma

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.