Emma Foster

Trailblazer
DISC Type : ID

Owner - Fifty Thrive at Fifty Thrive

Manchester Area, United Kingdom

Overview

Emma Foster is a tenacious and effective communications expert with over 30 years of experience in public relations. The owner of Fifty Thrive, she has a proven track record with global brands like Amazon and public sector clients including the British Army. People who have worked with her describe her as reliable, professional, and organized.

Emma is the founder of Fifty Thrive, a platform dedicated to empowering midlife women through storytelling and community. As a pro-age advocate and midlife storyteller on Substack, she focuses on changing outdated narratives about ageing and helping women live fulfilling lives personally and professionally.

Unique fact: Emma founded Fifty Thrive as a passion project to challenge the narrative of invisibility for midlife women and inspire them to thrive.

Personality Overview

Charismatic

Assertive

Friendly But Fast

They are charming and have the ability to align others behind their decisions.  They do not mind taking risks and can make hard decisions, if necessary. They respond better to a combination of speed and relationship.

Topics They Care About

Midlife Empowerment
Her company, Fifty Thrive, is a movement to help women over 50 discover their unique version of thrive, challenging outdated perceptions of ageing.
Supporting Founders
She offers dedicated PR packages designed to help female founders get featured in the media, building their credibility and sharing their stories.
Pro-Age Advocacy
She is a vocal pro-age advocate, using her platforms to foster more authentic stories, real representation, and uplifting conversations for women in midlife.

Media Appearances

Emma has no verified media appearances

Work History

1-2025
Owner - Fifty Thrive at Fifty Thrive
5-2008
Owner at Fcomms
9-2018 - 6-2023
Freelance Public Relations Consultant at Allegory Communications
1-2017 - 3-2021
Founder and owner of Salt & Chilli PR at Salt & Chilli Public Relations
Senior Account Director at Central Office of Information

Education

1987 - 1990
BA Hons from The University of Manchester
Education details unavailable from Sherborne School for Girls

More Information

Social Presence :

Prographics :

Exp : 15 Location : Manchester Area, United Kingdom Job Level : Senior Designation : Owner - Fifty Thrive at Fifty Thrive
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Display high self-confidence and expect them to have a strong personality.
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Emma

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Emma move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Emma take some risk or not?

  • They can take risks if necessary.

You And Emma

Personality Compatibility


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