🌿Lucy Down

Commander
DISC Type : D

Brand Specialist at Fresh Leaf Creative

Wareham, England, United Kingdom

Overview

Lucy Down is the founder of Fresh Leaf Creative, where she specializes in authentic branding, messaging, and web design for purpose-driven entrepreneurs. A former business analyst at Harrods and John Lewis, she now champions "anti-hustle" marketing. She holds a Bachelor of Science from the University of Southampton.

After leaving the corporate world in 2018, Lucy embarked on a personal journey of "deconditioning" to build a business aligned with her individuality and natural rhythms. She previously owned a newborn and family photography business, showcasing her creative and personal side.

She identifies as a "Regenerative Business Cheerleader, " focusing on creating sustainable and fulfilling business practices.

Personality Overview

Strong-Willed

Risk-Taker

Candid & Clear

They prefer to be the ones controlling the conversation or defining the terms.  They take a lot of pride in personal achievements. They respond well to strong and respectful communication.

Topics They Care About

Anti-Hustle Culture
Her entire brand philosophy is built around rejecting hustle culture in favor of more aligned and regenerative business practices for founders.
Authentic Branding
She helps heart-led founders create brands that reflect their true essence, story, and values, believing this is what attracts dream clients.
Female Entrepreneurship
As the founder of Kindred Founders, she actively builds and hosts a community space for female founders to connect and find support.

Media Appearances

🌿Lucy has no verified media appearances

Work History

3-2018
Brand Specialist at Fresh Leaf Creative
3-2025
Founder | Community Host at Kindred Founders
1-2011 - 4-2023
Owner at Stories by Lucy | Lucy Down Photography
6-2007 - 3-2018
Senior Business Analyst at John Lewis
9-2004 - 5-2007
Business Analyst at Harrods

Education

1997 - 2000
Bachelor of Science (BSc) from University of Southampton

More Information

Social Presence :

Prographics :

Exp : 21 Location : Wareham, England, United Kingdom Job Level : Junior Designation : Brand Specialist at Fresh Leaf Creative
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Insights For Selling To 🌿Lucy

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Refer to testimonials from well-known industry leaders
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with 🌿Lucy is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from 🌿Lucy

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will 🌿Lucy move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can 🌿Lucy take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And 🌿Lucy

Personality Compatibility


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