🌿Lucy Down in

🌿Lucy Down

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Brand Specialist at Fresh Leaf Creative
📍 Wareham, England, United Kingdom

Lucy Down is the founder of Fresh Leaf Creative, where she specializes in authentic branding, messaging, and web design for purpose-driven entrepreneurs. A former business analyst at Harrods and John Lewis, she now champions "anti-hustle" marketing. She holds a Bachelor of Science from the University of Southampton.

After leaving the corporate world in 2018, Lucy embarked on a personal journey of "deconditioning" to build a business aligned with her individuality and natural rhythms. She previously owned a newborn and family photography business, showcasing her creative and personal side.

She identifies as a "Regenerative Business Cheerleader, " focusing on creating sustainable and fulfilling business practices.

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Experience
21 Years
Current Role
Brand Specialist
Job Level
Junior
Location
Wareham, England, United Kingdom
Personality Overview

How 🌿Lucy shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics 🌿Lucy cares about

Anti-Hustle Culture
Her entire brand philosophy is built around rejecting hustle culture in favor of more aligned and regenerative business practices for founders.
Authentic Branding
She helps heart-led founders create brands that reflect their true essence, story, and values, believing this is what attracts dream clients.
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Career

Work history

3-2018
Brand Specialist
Fresh Leaf Creative
3-2025
Founder | Community Host
Kindred Founders
1-2011 - 4-2023
Owner
Stories by Lucy | Lucy Down Photography
6-2007 - 3-2018
Senior Business Analyst
John Lewis
9-2004 - 5-2007
Business Analyst
Harrods
In the press

Media appearances

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Education
1997 - 2000
Bachelor of Science (BSc)
University of Southampton
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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