Emma Haywood

Questioner
DISC Type : c

VP, Marketing at Vera Therapeutics, Inc.

Seattle, Washington, United States

Overview

Emma is a biotech leader and the VP of Marketing at Vera Therapeutics, with extensive commercialization experience in oncology from her time at Pfizer and Seagen. She holds an MBA from St. Bonaventure University and has a strong track record in new product launches and building successful sales and marketing teams.

She is motivated by a mission to improve the lives of people living with cancer. A key part of her leadership style is her dedication to helping team members succeed, with a history of recruiting, training, and promoting talent within her divisions.

She led the commercial launch plan for TUKYSA, a drug that achieved an impressive six different FDA special designations.

Personality Overview

Cautious & Analytical

Systematic

Price-Sensitive

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Oncology Commercialization
Her career is centered on bringing hematology and solid tumor therapies to market through leadership roles at Pfizer, Seagen, and Vera Therapeutics.
New Product Launches
She has direct experience building teams from the ground up and leading the execution of commercial launch plans for new therapeutics like TUKYSA.
Developing Talent
She is driven by helping team members succeed and has a proven ability to recruit, hire, train, and promote talented sales and marketing professionals.

Media Appearances

Emma has no verified media appearances

Work History

1-2025
VP, Marketing at Vera Therapeutics, Inc.
1-2024 - 1-2025
US Commercial Lead, Lymphoma at Pfizer
4-2023 - 1-2024
Franchise Lead, Executive Director, ADCETRIS (brentuximab vedotin) at Seagen
3-2021 - 3-2023
Division Sales Manager, TUKYSA: Pacific Northwest at Seagen
10-2018 - 3-2021
US Brand Lead, Sr Director, TUKYSA (tucatinib) at Seagen

Education

9-1999 - 2004
MBA from St. Bonaventure University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Seattle, Washington, United States Job Level : Senior Designation : VP, Marketing at Vera Therapeutics, Inc.
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Emma

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Emma take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Emma

Personality Compatibility


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