Emma Knott

Examiner
DISC Type : cs

Director, Growth Equity at Generation Investment Management

Greater London, England, United Kingdom

Overview

Emma Knott is a Director in the Growth Equity team at Generation Investment Management, where she focuses on investing in sustainable, mission-driven companies. Her experience includes founding a company, Dovetail, and serving as VP EMEA at GLG. She holds a Bachelor of Science from the University of Bath.

She is passionate about sustainability, focusing on the role of natural ecosystems in addressing the climate crisis. Emma also shows a keen interest in innovations like planet-friendly proteins, viewing them as potential game-changers for the future of sustainable food systems.

Before moving into investment, Emma was an entrepreneur who founded her own company, Dovetail.

Personality Overview

Late Adopter

Tough To Convince

Unexpressive

They do not like taking risks at all and go for proven options in the end.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Sustainable Investing
Her role at Generation is dedicated to investing in growth-stage companies that drive broad-based, system-positive change.
Climate Solutions
She publicly emphasizes the importance of natural ecosystems in the climate crisis and the irreversible option value of nature.
Food Technology
Highlights innovations in sustainable food, describing planet-friendly protein as a potential "game changer for food".

Media Appearances

Emma Knott - Director, Growth Equity at Generation Investment Management | The Org. Featured in The Org

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Work History

11-2021
Director, Growth Equity at Generation Investment Management
1-2019 - 11-2021
Founder at Dovetail
8-2014 - 4-2018
VP EMEA at GLG (Gerson Lehrman Group)
7-2011 - 8-2014
Vice President (VP), TMT EMEA at GLG (Gerson Lehrman Group)
1-2011 - 7-2011
Practice Area Leader TMT EMEA at GLG (Gerson Lehrman Group)

Education

1999 - 2003
Bachelor of Science (BSc) from University of Bath
1991 - 1998
Education details unavailable from The Godolphin School

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Director, Growth Equity at Generation Investment Management
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Emma

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Emma take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Emma

Personality Compatibility


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