Mark Ferguson

Critic
DISC Type : C

Chief Investment Officer at Generation Investment Management

Greater London, England, United Kingdom

Overview

Mark Ferguson is the Co-Chief Investment Officer and Head of the Global Equity strategy at Generation Investment Management. His career includes roles as a research analyst at Goldman Sachs Asset Management and Schroder Investment Management, establishing his expertise in long-term, sustainable equity analysis.

Marks interests are deeply connected to global sustainability challenges. He is passionate about the role of natural ecosystems in combating the climate crisis and follows innovations in sustainable food production, viewing it as a potential game-changer for the planet.

He believes the world is in the early stages of a "sustainability revolution" that will reshape capital allocation for decades.

Personality Overview

Precise

ROI Driven

Critic

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Sustainable Investing
A core tenet of his professional philosophy, he focuses on integrating sustainability research with fundamental business analysis to achieve long-term returns.
Climate Solutions
He has highlighted the critical importance of natural ecosystems in addressing the climate crisis, emphasizing that some natural losses are irreversible.
Food System Innovation
He expresses excitement about the potential of sustainable, planet-friendly protein, indicating a strong interest in transforming the global food landscape.

Media Appearances

Mark has no verified media appearances

Work History

8-2004
Chief Investment Officer at Generation Investment Management
1-1999 - 2004
Research Analyst at Goldman Sachs Asset Management
10-1993 - 1999
Research Analyst at Schroder Investment Mgmt
6-1989 - 6-1990
Internship at Gerald Eve

Education

1986 - 1990
Education details unavailable from Sheffield Hallam University
1979 - 1985
Education details unavailable from Cults Academy, Aberdeen

More Information

Social Presence :

Prographics :

Exp : 33 Location : Greater London, England, United Kingdom Job Level : Leadership Designation : Chief Investment Officer at Generation Investment Management
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Mark

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Mark take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Mark

Personality Compatibility


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