Emma Lemon 💌

Visionary
DISC Type : Ds

Founder at nicemail®

Brighton, England, United Kingdom

Overview

Emma Lemon is the founder of nicemail®, where she specializes in creating visually-compelling email designs and CRM design systems for e-commerce brands. A graduate of the University of Northampton, she is recognized for her expertise in Figma, Klaviyo, and Braze. Colleagues describe her as a creative, proactive, and organized "Figma whizz. "

Outside of her design work, Emma has a passion for retro and 90s graphic design, which influences her creative style. She enjoys collecting vintage design magazines and shares thoughtful perspectives on marketing trends and consumer psychology through her online posts, often with a humorous touch.

She humorously notes in her professional introduction that she is of no relation to the comedian Keith Lemon.

Personality Overview

Risk Tolerant

Fast But Thoughtful

Direct & Assertive

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Email Design Systems
This is her core business offering. She has extensive experience building design systems in Figma for brands like Just Eat and Amazon Prime Video.
B2C Brand Voice
Her work focuses on helping B2C brands express their unique "brand vibes. " She analyzes how brands like Bloom & Wild successfully build a branded world within their emails.
Figma for Email
She is consistently praised as a "Figma whizz" and has developed streamlined Figma workflows and templates for in-house email teams.

Media Appearances

Emma has no verified media appearances

Work History

2-2024
Founder at nicemail®
3-2025
Member at Roundtable - The Private Community of Founders
8-2020
Senior CRM/Digital Designer at Self-employed
5-2025 - 9-2025
Figma/Systems Designer at Designwerk.
3-2024 - 12-2024
CRM Designer at Just Eat Takeaway.com

Education

2016 - 2017
Bachelor Of Arts In Graphic Communication from University of Northampton
2014 - 2016
Graphic Design HND from Bedford College

More Information

Social Presence :

Prographics :

Exp : 4 Location : Brighton, England, United Kingdom Job Level : Leadership Designation : Founder at nicemail®
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Emma

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Emma take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Emma

Personality Compatibility


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