Emma Roos

Collaborator
DISC Type : si

Product Marketing Manager at Campfire

San Francisco, California, United States

Overview

Emma Roos is a product marketing manager at Campfire, focused on financial workflows. She previously managed go-to-market strategy for Ripplings spend management products and has experience in brand positioning and software launches. Colleagues describe her as analytical, creative, and highly collaborative.

Outside of her marketing career, Emma has a connection to the fitness world, having previously worked at the front desk of Barrys Chelsea. This experience gave her a unique perspective when she later worked on a major partnership between Rippling and the fitness company.

She experienced a "full circle moment" after working at Barrys in her early 20s and later helping launch a major partnership with them while at Rippling.

Personality Overview

Example Driven

Consensus Builder

Fair-minded

Scenarios where both sides can come out as winners appeal to them greatly.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to opt for solutions that are proven in the market.

Topics They Care About

Go-to-Market Strategy
As a former Product GTM Manager, she has extensive experience launching products by defining positioning, messaging, and identifying target markets for new software solutions.
Financial Workflows
Her move to Campfire was directly motivated by seeing how teams struggle when their accounting processes can't keep up with modern business systems.
Corporate Spend
She has direct experience in this area from her go-to-market work on Rippling Spend and Rippling Travel, focusing on simplifying corporate expense and travel management.

Media Appearances

Emma has no verified media appearances

Work History

11-2025
Product Marketing Manager at Campfire
7-2024 - 11-2025
Product GTM Manager at Rippling
9-2022 - 8-2024
Product Marketing Manager at Datavant
10-2021 - 9-2022
Product Marketing Manager at REAL System by Penumbra, Inc.
10-2020 - 10-2021
Marketing Assistant at REAL System by Penumbra, Inc.

Education

Education details unavailable from Syracuse University
Advanced Product Marketing from Product Marketing Alliance

More Information

Social Presence :

Prographics :

Exp : 5 Location : San Francisco, California, United States Job Level : Middle Designation : Product Marketing Manager at Campfire
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Show them how they look good by making this decision
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • When asking them questions, sound relatable and informal

DONT's

  • Don’t sound very transactional
  • Don’t ask too many questions that sound too dry and objective
  • Don’t push them to make decisions very fast, let them take their time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Emma

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Emma take some risk or not?

  • They are unlikely to take many risks.

You And Emma

Personality Compatibility


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