Emma Roos in

Emma Roos

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Product Marketing Manager at Campfire
📍 San Francisco, California, United States

Emma Roos is a product marketing manager at Campfire, focused on financial workflows. She previously managed go-to-market strategy for Ripplings spend management products and has experience in brand positioning and software launches. Colleagues describe her as analytical, creative, and highly collaborative.

Outside of her marketing career, Emma has a connection to the fitness world, having previously worked at the front desk of Barrys Chelsea. This experience gave her a unique perspective when she later worked on a major partnership between Rippling and the fitness company.

She experienced a "full circle moment" after working at Barrys in her early 20s and later helping launch a major partnership with them while at Rippling.

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Experience
5 Years
Current Role
Product Marketing Manager
Job Level
Middle
Location
San Francisco, California, United States
Personality Overview

How Emma shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Emma cares about

Go-to-Market Strategy
As a former Product GTM Manager, she has extensive experience launching products by defining positioning, messaging, and identifying target markets for new software solutions.
Financial Workflows
Her move to Campfire was directly motivated by seeing how teams struggle when their accounting processes can't keep up with modern business systems.
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Career

Work history

11-2025
Product Marketing Manager
Campfire
7-2024 - 11-2025
Product GTM Manager
Rippling
9-2022 - 8-2024
Product Marketing Manager
Datavant
10-2021 - 9-2022
Product Marketing Manager
REAL System by Penumbra, Inc.
10-2020 - 10-2021
Marketing Assistant
REAL System by Penumbra, Inc.
In the press

Media appearances

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Education
Education details unavailable
Syracuse University
Advanced Product Marketing
Product Marketing Alliance
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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