Matt Wanat in

Matt Wanat

Evaluator · DISC type Dcs
Chief Product Officer and Co-Founder at neurocollective.
📍 Lake Elmo, Minnesota, United States

Matt is the Chief Product Officer and Co-Founder of neurocollective, specializing in AI adoption. His 25-year career at 3M spanned leadership roles in MarTech, sales, and P&L management for billion-dollar business units. Colleagues describe him as a visionary, strategic, and creative leader who holds a Six Sigma Black Belt certification.

Outside of his professional focus on technology, Matt is a self-described crypto enthusiast. He has also shared reflections on the importance of creating memories over acquiring material possessions, indicating a deep appreciation for personal experiences and human connection in the later stages of his life.

After a distinguished 25-year career at 3M, he pivoted to co-found a startup focused on simplifying the complexities of enterprise AI adoption.

Read the full overview →
Experience
28 Years
Current Role
Chief Product Officer and Co-Founder
Job Level
Leadership
Location
Lake Elmo, Minnesota, United States
Personality Overview

How Matt shows up

Quality Focused
Fast But Analytical
Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Priorities

Topics Matt cares about

AI Adoption
His current company, neurocollective, is dedicated to helping clients translate AI ambitions into measurable business results, moving beyond just gambling on new technology.
MarTech Standardization
At 3M, he led initiatives to establish and standardize the company's MarTech stack, including CRM and ERP systems, to modernize customer engagement centers.
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Career

Work history

1-2026
Chief Product Officer and Co-Founder
neurocollective.
11-2025
Founder & Fractional CMO / CAIO
Growth Catalyst Consulting
2017 - 12-2025
Global Director Customer Engagement Tech./Global Marketing & Sales Engagement Lead
3M
2013 - 2017
CRM Global Marketing Leader/Dept. Manager, Customer Engagement Center
3M
2010 - 2013
Global eBusiness Manager
3M
In the press

Media appearances

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Education
1993 - 1998
B.S.
Virginia Tech
2002 - 2004
M.B.A.
DePaul Driehaus College of Business
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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