Matt Wanat

Evaluator
DISC Type : Dcs

Chief Product Officer and Co-Founder at neurocollective.

Lake Elmo, Minnesota, United States

Overview

Matt is the Chief Product Officer and Co-Founder of neurocollective, specializing in AI adoption. His 25-year career at 3M spanned leadership roles in MarTech, sales, and P&L management for billion-dollar business units. Colleagues describe him as a visionary, strategic, and creative leader who holds a Six Sigma Black Belt certification.

Outside of his professional focus on technology, Matt is a self-described crypto enthusiast. He has also shared reflections on the importance of creating memories over acquiring material possessions, indicating a deep appreciation for personal experiences and human connection in the later stages of his life.

After a distinguished 25-year career at 3M, he pivoted to co-found a startup focused on simplifying the complexities of enterprise AI adoption.

Personality Overview

Quality Focused

Fast But Analytical

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

AI Adoption
His current company, neurocollective, is dedicated to helping clients translate AI ambitions into measurable business results, moving beyond just gambling on new technology.
MarTech Standardization
At 3M, he led initiatives to establish and standardize the company's MarTech stack, including CRM and ERP systems, to modernize customer engagement centers.
Business Model Innovation
Explicitly listed as a key interest, his experience managing P&L for a superabrasives division during a period of 3x revenue growth highlights this skill.

Media Appearances

Matt has no verified media appearances

Work History

1-2026
Chief Product Officer and Co-Founder at neurocollective.
11-2025
Founder & Fractional CMO / CAIO at Growth Catalyst Consulting
2017 - 12-2025
Global Director Customer Engagement Tech./Global Marketing & Sales Engagement Lead at 3M
2013 - 2017
CRM Global Marketing Leader/Dept. Manager, Customer Engagement Center at 3M
2010 - 2013
Global eBusiness Manager at 3M

Education

1993 - 1998
B.S. from Virginia Tech
2002 - 2004
M.B.A. from DePaul Driehaus College of Business

More Information

Social Presence :

Prographics :

Exp : 28 Location : Lake Elmo, Minnesota, United States Job Level : Leadership Designation : Chief Product Officer and Co-Founder at neurocollective.

Interested in

Lifestyle

Food & cooking

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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Matt

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Matt take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Matt

Personality Compatibility


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