Viren Wadhwa

Trailblazer
DISC Type : ID

Chief Marketing Officer at Yotta Data Services Private Limited

Delhi, India

Overview

With over 20 years of experience, Viren is a strategic marketing leader specializing in transforming complex technology sectors like telco, datacenters, and sovereign AI into marketing successes. As CMO at Yotta, he leverages his MBA and is known for being a creative, meticulous, and committed professional.

He places a high value on building lasting relationships, as seen in his emphasis on in-person connections even after decades. Viren brings a creative and humorous approach to his professional life, using poetry and wit to engage with his network on technical topics.

His professional headline wryly observes the lack of "Over 40" recognition lists in the industry.

Personality Overview

Assertive

Achievement-Oriented

Values Relationships

They are more likely to be open to unproven but exciting technologies.  They do not mind taking risks and can make hard decisions, if necessary. They will bat for you if they come to believe in you.

Topics They Care About

Sovereign AI
He is a vocal proponent of building India's sovereign AI capabilities and frequently posts about Yotta's successful deployments in this critical area.
Datacenter Marketing
His career at ST Telemedia, CtrlS, and now Yotta demonstrates deep, long-term expertise in marketing for the data services and infrastructure industry.
B2B Demand Generation
His experience focuses on creating high-impact B2B marketing programs, content, and events that directly contribute to building a multi-million dollar sales pipeline.

Media Appearances

Viren has no verified media appearances

Work History

12-2023
Chief Marketing Officer at Yotta Data Services Private Limited
9-2022 - 11-2023
Chief Marketing Officer at CtrlS Datacenters Ltd
4-2022 - 9-2022
Senior Director Marketing & Communications / Head of Marketing at ST Telemedia Global Data Centres
1-2017 - 4-2022
Director of Marketing and Communications / Head of Marketing at ST Telemedia Global Data Centres India
7-2013 - 1-2017
Marketing Manager, APAC and ME at Kony, Inc.

Education

2006 - 2007
MBA from Macquarie Graduate School of Management (MGSM)

More Information

Social Presence :

Prographics :

Exp : 20 Location : Delhi, India Job Level : Leadership Designation : Chief Marketing Officer at Yotta Data Services Private Limited
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Insights For Selling To Viren

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established
  • Help them visualize the impact of their decision

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Viren is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Viren

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Viren move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Viren take some risk or not?

  • They can take risks if necessary.

You And Viren

Personality Compatibility


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