Emma Scheffler

Observer
DISC Type : ic

Lead, NA Field Experiential at Dell Technologies

Boston, Massachusetts, United States

Overview

Emma is a marketing and program management leader at Dell Technologies, where she heads North American Field Experiential initiatives. An MBA graduate from Northeastern University, she specializes in operational excellence and architecting the customer journey through cross-functional partnerships with sales and marketing teams.

Emma maintains a strong connection with her alma mater, Northeastern University, where she earned both her undergraduate degree and her Master of Business Administration. This long-standing affiliation is a noted point of interest for her.

She worked at the Dell Technologies Hopkinton Executive Briefing Center (EBC) for 12 years before its recent relocation.

Personality Overview

Value Driven

Example Seeker

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Experiential Marketing
Her current role focuses on leading field experiential programs, such as successfully expanding the Dell Tech Symposium to 15 new markets across the US.
Customer Journey
Dedicated to thoughtfully designing the customer experience, a consistent focus mentioned in her professional summary and past roles.
Process Improvement
A core specialty mentioned in her introduction, with demonstrated success creating efficiencies and standardizing processes in previous management roles.

Media Appearances

Emma has no verified media appearances

Work History

9-2024
Lead, NA Field Experiential at Dell Technologies
3-2020 - 11-2024
Lead, East, Canada and Channel at Dell Technologies
10-2017 - 2-2020
Manager, Americas Briefing Coordinators at Dell Technologies
9-2012 - 10-2017
Senior Briefing Consultant at Dell Technologies
1-2011 - 8-2011
Global Services Marketing, Communications and Programming Co-Op at EMC

Education

2015 - 2017
Master of Business Administration - MBA from Northeastern University
2007 - 2012
Bachelor of Arts Degree from Northeastern University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Boston, Massachusetts, United States Job Level : Mid-senior Designation : Lead, NA Field Experiential at Dell Technologies
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Insights For Selling To Emma

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emma is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Emma

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Emma move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Emma take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Emma

Personality Compatibility


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